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Idea Rolls Out 3G Services In Kolkata

With this, Idea’s 3G network has expanded to 13 major markets in India, covering 79 per cent of Idea’s revenue and 60 per cent of industry revenue

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Idea Cellular has launched 3G services in Kolkata metro on the 2100 MHz spectrum band which it has acquired in the March 2015 auction.

With this, Idea’s 3G network has expanded to 13 major markets in India, covering 79 per cent of Idea’s revenue and 60 per cent of industry revenue.

“Idea’s continuous investment in spectrum acquisition, network infrastructure, and brand building in the Eastern market is a testimony to our commitment to the region. With the launch of 3G services in Kolkata, it has now become the second metro after Delhi where Idea has set up its own 3G network. I am confident that this will drive data usage amongst our existing users and further strengthen brand pull resulting in more customers opting for our superior network,” said Lakshminarayana, chief operating officer, Corporate, Idea Cellular.

Idea has registered the highest growth in Revenue Market Share (RMS), in Kolkata and the rest of Bengal, in Q2FY16 on a YoY basis, as per the Trai quarterly report.

Anish Roy, chief operating officer, East, Idea Cellular, said, “Idea has nearly 20 lakh customers in Kolkata with approximately 20 per cent being Data users. With the launch of our own 3G network in the metro, the existing Idea 3G users will experience enhanced services, products and offerings and the new subscribers will benefit from our affordable 3G tariffs and superior network. Our strengthened 3G network will further spur our market share growth in Kolkata metro.”


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