IPL’s Big Screen Bonanza
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The third season of the Indian Premier League (IPL) is all set for a grand theatrical release this March. Digital film distributor UFO Moviez, along with IPL distribution rights holder Crown Infotainment, is aiming to showcase advertisement-free cricket action in high definition (HD) format on 1,000 screens in the country. UFO Moviez claims that it has already signed up 550 screens, including 200 multiplex screens, across 350 cities and towns. The IPL season, which starts on 12 March, will have 60 matches played over 45 days.