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BW Businessworld

IFA 2015: Sony Announces the World’s First 4K Smartphone

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Sony was in trouble earlier this year as news had gathered that the company might sell off its smartphones division due to low sales. The rumours were scrapped by Sony as it confirmed that the smartphone business is here to stay. Known to have an erratic cycle to launch flagship smartphones, Sony has yet again announced a whole new series and now made it clear that it is not going to go down without a fight. 
The new Xperia Z5 series was announced yesterday at the ongoing IFA tech show in Berlin, Germany. Instead of announcing one flagship model, Sony introduced three new smartphones this year all with similar hardware but different screen size, resolution and battery. The hero product and the most talked about smartphone at the launch was the Xperia Z5 Premium which is now the world’s first ever smartphone to sport a 4K UHD display. Yes that’s 3840x2160 resolution packed in a 5.5-inch display bringing a pixel density of 806 pixels per inch. While it sounds staggering it is also an overkill as such a high resolution on a smartphone does not make sense. Another major concern for having a 4K display onboard will be the battery life, to which Sony says that it will be fitted with a chunky 3,430mAH battery and would last about 2 days which seems hard to believe.
Apart from the Z5 Premium, Sony announced the Xperia Z5 with a 5.2-inch full HD display and also the Z5 Compact which comes with an appealing 4.6-inch 720p display. All three smartphones run on a Snapdragon 810 octa-core chip with 3GB of RAM on the larger models, and 2GB on the Compact. All of them will come with 32GB of inbuilt storage which can be further expanded to up to 200GB, and a brand new 23MP camera which will be one of the fastest cameras available on a smartphone thanks to the hybrid-focus technology. All the three models will run on Android Lollipop with Sony’s custom UI skin on top. Sony has also incorporated a fingerprint scanner in all three models and has placed it on the right edge where it usually places its power button. Speaking of which, there has been a slight change in the omni-balance design and we now see a flatter power button to make space for the fingerprint scanner. Of course all of the models will be dust and waterproof which has been Sony’s USP ever since it announced the Z series. 
The Xperia Z5 and Z5 Compact will launch globally from October 2015, and Xperia Z5 Premium from November 2015 and there hasn’t been any confirmation regarding the pricing.