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ICICI Bank Launches ‘InstaBIZ’, Digital Banking Platform for MSMEs

It provides over 115 banking products and services for businesses in one single place

Photo Credit : Reuters

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ICICI Bank announces the launch of a new digital platform curated specially for MSMEs and self-employed customers to enable them to undertake their business banking transactions digitally and instantly. Called, ‘InstaBIZ’, it allows customers to avail as many as over 115 products and services in a digital and secure manner on their mobile phone or internet banking platform. Many of the services are first-in-the-industry and are available instantly. With this, MSMEs can now enjoy enhanced convenience and productivity, as they can complete their banking transactions ‘on-the-go’, without visiting a bank branch. 


This
first-of-its-kind comprehensive digital platform for businesses enables them to
experience the convenience of a range of services completely digitally
---instant overdraft facility (upto Rs 15 lakh) & business loans, easy bulk
collection & payments of funds through multiple digital modes, automatic
bank reconciliation and undertake largely all of the export-import transactions
like inward and outward remittances among others. Further, it is the first
digital banking platform to enable instant payment of GST using the challan
number in a single click payment. Additionally, they can instantly apply for a
Point-of-Sale (PoS) machine as well as instant marine insurance policy—both
industry first services.


MSMEs,
who are not customers of the Bank, can also download ‘InstaBIZ’ and enjoy the
un-paralleled convenience of industry-first solutions. Prominently, they can
get instant sanction of an overdraft facility upto Rs 10 lakh simply by
uploading their bank statements and KYC details. They can also apply for a
current account and customise its account number, which is displayed instantly.


With the above array of digitisation, ‘InstaBIZ’ is the most comprehensive and only digital banking platform in the country and among few globally for self-employed segment and MSMEs, that provides a bouquet of comprehensive solutions in ‘one single place’. 


Speaking
about the initiative, Mr. Pankaj Gadgil, Head - Self Employed Segment, ICICI
Bank, said, “The MSME and self-employed segment in India employs the largest workforce and is the backbone of our economy.  We believe that ‘ease of doing business’ and ‘digitisation’ are key parameters for the growth of the MSME businesses. To this endeavour, we have launched ‘InstaBIZ’, the country’s first digital platform for entrepreneurs available as a mobile app and web portal. 


A result of long and extensive research into the
digitisation requirements of business transactions, we believe that ‘InstaBIZ’
is the most comprehensive digital platform available among banks in the country
today. With 115 services on ‘one single digital' platform, it allows MSMEs
and entrepreneurs to undertake almost all business-banking transactions
digitally and on-the-go. It brings in unprecedented convenience for them by
eliminating branch visits for transactions; providing access to instant OD even
to non-customers of the Bank; instant tax-payments, inward remittances among
many others. We believe that this ‘all-in-one’ digital platform service will
provide easy banking services to MSMEs, free up their bandwidth from
paper-intensive procedures and thus boost their business growth by improving
overall productivity and efficiency.”


The
other features of the ‘InstaBIZ’ digital platform are:


·         One
view dashboard and automatic reconciliation of bank account: The app provides
MSMEs with a complete overview of sales, cash available, bills paid, invoices
collected, thus enabling convenient and timely business decisions 24x7. They can
also use the ‘auto reconciliation’ feature, powered by Zoho. It enables MSMEs
to raise invoices, make payments and collections from the platform itself and
enjoy the efficiency of instant reconciliation.  


·     Role based access to multiple employees: ‘InstaBIZ’ allows MSMEs to provide role-based user access to multiple employees alongwith financial transaction limits, depending on the work requirements. This enables an entire team of the business to conveniently and safely benefit from the digital platform to carry out specific transactions.  


·      Networking and business campaigns: Businesses can spur their growth by using the in-built networking platform. The online business networking platform, specially curated for small and medium scale enterprises, aims to connect entrepreneurs with relevant business opportunities and is powered by GlobalLinker.  They can also set up promotions through ‘InstaBIZ’ platform and send notifications to relevant ICICI Bank customers for their promotions. 


Any
MSME can download ‘InstaBIZ’ application from Google Play Store. It will shortly be available on Apple App Store also.They can also access ‘InstaBIZ’
on internet banking by logging into ICICI Bank’s ‘Corporate Internet Banking platform.



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