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Hyundai India Aura To Take On Dzire, Amaze

Developed at a cost of over Rs. 800 crore, the entry-level sedan is available in BS6 engine configurations and is more than 90% localised.

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In its bid to reenergize its presence in the compact sedan segment, Hyundai Motor India launched Aura on Tuesday in New Delhi, just a fortnight before the Auto Expo 2020 scheduled in early February.

Priced in the range of Rs. 5.80 lakh (ex-showroom, pan-India) to Rs. 9.23 lakh (ex-showroom, pan-India), it is cheaper than its rivals and the segment leader Maruti Suzuki Dzire (Rs 5.83 lakh to Rs 9.53 lakh, ex-showroom, Delhi) and Honda Amaze (which costs between Rs 5.93 to Rs 9.79 lakh, ex-showroom, Delhi).

Developed at a cost of over Rs. 800 crore, the entry-level sedan is available in BS6 engine configurations and is more than 90% localised.

Hyundai Aura is available in six colour options -- Fiery Red, Polar White, Typhoon Silver, Titan Grey, Alpha Blue and Vintage Brown and gets engine options -- 1.0-litre Turbo GDI petrol, 1.2-litre Kappa petrol and 1.2-litre Ecotorq diesel available in petrol, diesel, CNG and GDI options.

Speaking at the launch of Aura S.S. Kim, MD & CEO, Hyundai Motor India Ltd. said, “The All new Aura will be India’s only Sedan equipped BS 6 Diesel 1.2Litre ECOTORQ Engine, offering Superior Power, Superior Performance and Fuel Efficiency. With class-leading features and superior performance, The All New AURA will be a game changer product creating a new excitement and establish new benchmarks in the automobile industry.”
The company refused to share any sales target for this model.


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