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BW Businessworld

How We Did It

Top 5 companies were selected in each sector based on ‘Total Income + Total Assets’ as criteria

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Selection of Sector
In total, there were 20 sectors namely, Apparel/Textiles, Automobile, Aviation, Banking, Cement, Consumer Durable, E-tail, FMCG, Healthcare, Hospitality, Infrastructure (Power, Heavy engineering), Metals and Minerals, NBFC, Oil & Gas, Paints, Pharmaceuticals, Real Estate, Retail (Large format retail), Technology and Telecommunication (Service Provider-GSM & Broadband).

Selection of Companies
Top 5 companies were selected in each sector based on ‘Total Income + Total Assets’ as criteria.

How We Did It

> Total number of respondents= 500
> Total number of companies = 100
> We divided 100 companies into 5 panels, taking one company from each sector. Each panel had 20 companies
> Further, we divided 500 respondents into 5 panels (500 respondents /5 panels =100 respondents per panel)
> A list of 20 companies were shown to 100 respondents and so on.
> Out of 20 companies, each respondent was asked to select 10 companies which he/she felt is the most respected.
> Respondents were asked to rate companies on pre-defined parameters on a scale of 1 to 10, where 1 stood for Lowest and 10 for Highest.

Predefined parameters included innovativeness; quality and depth of top management; financials and return to shareholders; ethics and transparency; quality of product and services; people practices/talent management; global competitiveness and technological prowess.

Jury Assessment

The list of five companies in each sector, based on their aggregate scores, was presented to an external jury which deliberated on the survey methodology, analysis of data and sector-wise ranking.

Jury members had detailed discussions about the findings of the survey. They arrived at a consensus to assign weights to parameters (see box).

The jury was of the  opinion that the threshold for a company to qualify as ‘Most Respected’ should be that it had been selected as ‘Most Respected’ by at least 50 respondents. It was also decided that ‘Most Respected’ company should have a positive balance sheet for the last three years.
It was further decided to drop the ‘Apparel/ Textile’ sector.

How We Measured ‘Respect’
For each company, the scores were multiplied with the assigned weights against each parameter and the aggregate score for each company was the average sum of the weighted score.

Weighted average score for each company was arranged in descending order to arrive at rankings.

Respondent Profile
Respondents were selected from both manufacturing and service industry and their designations ranged from managers to CEO level, with a minimum experience of 10 years.

Field Survey
Online interviews with target respondents were carried out using a structured questionnaire. Field survey was conducted in June 2017. A total of 500 respondents were interviewed across sectors.