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How Virtual Assistants Will Reduce Customer Purchasing Problems And More?

Virtual Assistants have the potential to drive a change in the ecommerce industry

Photo Credit : Shutterstock


Running an e-commerce business successfully is a tough task, whether it is a big brand, mid-sized company or a startup. However, come 2019, it’s easier than ever to setup an e-shop. The growth of e-commerce industry is accentuated by an escalating internet penetration around the globe, with the rising demand for consumer-facing artificial intelligence for task-oriented purposes. These virtual assistants have gained extensive traction across the globe from the rising integration of AI with strong analytics for day-to-day assistance technologies for humans. Either through chat bots or by using intelligent speakers and mobile phones: virtual assistants are the future of ecommerce.

There are various ways Virtual Assistant can help you:

Customer Service

In order to be effective, you need to keep your clients happy. A virtual assistant with superior customer service abilities can respond to client questions by means of telephone, live chat, email and via social media. VA can answer inquiries continuously for clients, manage shipments that are lost and more.  It can control clients through the business procedure while they’re still active on your site, thus improving your conversion rate by offering assistance at the time of purchase. Moreover, while the VA is interfacing with your clients, it can recognize opportunities for cross-selling and upselling as well.


Many e-commerce businesses offer free delivery and easy returns. VA can communicate with customers directly through email and provide information regarding procedure to set up item returns, exchanges and apply for discounts. 

Data- Sensitive Tasks

Numerous e-commerce businesses normally store credit card/debit card details, shipping info and other sensitive information of the customers to provide faster check-out to customers. Such information is safely handled by a VA, who is an expert in the area. It is well aware of the pros and cons of the sensitive data and makes sure everything is safe and secure.

Website maintenance

A website has to be well designed in order to attract and retain customers. The modern customer knows very well that there are plenty more options (other ecommerce websites/ apps) to buy from and hence ecommerce companies have to ensure that their website/app is regularly updated and maintained. VAs can take on the task of updating your website regularly, ensuring that new products, services, features and any price changes are up-to-date at all times. They will also make sure that all of the content is still there and that you do not have any broken links on your website. 

Virtual Assistants have the potential to drive a change in the ecommerce industry. It is helping companies freeing up their time which can then be dedicated on other productive activities which lead to growth in business.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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virtual assistants

Rahul Bahukhandi

The author is Co-founder, LaYuva

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