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BW Businessworld

How Technology Is Solving Problems For Movers And Packers

Technological innovations and acceptance of technology in the relocation industry has automated financial processes, work stack management and streamlined accounting services.

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The relocation industry has traditionally been quite scattered and unorganised. Till just a few years back, shifting to a new city or even a new house used to be a daunting task. However, the same cannot be said for the current times with regard to the movers and packers segment, all thanks to the rapid technological advancements. As a matter of fact, technology has brought about a sea change in the relocation and logistics industry. Especially during the pandemic-induced lockdown, the ones who managed to sail against the tide were those who relied majorly on tech-based innovations.

The introduction of IoT-based systems is one of the biggest boons for the sector. One of its foremost benefits is that such systems give us real-time analysis of the existing position of goods and the progress with regard to their movements across different parts of the country. The IoT-based systems have been leveraged to utilize the real-time data to plan a trip from one city to another and logistics in advance, eventually resulting in smooth process and transition. Since we launched our services just before the pandemic, we realised such existing gaps and used the lockdown period to integrate IoT-based systems in our functioning, which resulted in the betterment of our services.

Another major bottleneck with regard to operations was the rigorous paper-based processes. The emergence of Proof of Discovery (POD) came as a major saviour on this front, as it was instrumental in reducing the paperwork to a great extent, leading to better staff performance. Do you know that documentation consumes more than 60% of employee time in any organisation? Hence, this development ushered in better productivity by the staff members. The same is further aided by Bar Code-based item tracking, which enables easy on-the-go access resulting in better deliveries. Credit analysis is another conventional paper-based process that has been redefined with the help of software. It is fast, accurate and efficient, giving us a better control of bad debt.

One of the most critical driving factors for any business is customer feedback and grievance redressal mechanism. Now with the help of technology, movers and packers can go for online feedback system. After we initiated a system for online feedback through a state-of-the-art CRM, the grievances of customers started reaching us directly. It gave us an idea of whether we were heading or operating in the right direction. Based on the direct feedback of our customers, we streamlined our services, making it better and more efficient.

Technology has further played a key role in ensuring an improved customer targeting. Availability of massive data and efficient software has solved the fundamental problem of reaching out to the right people at the right time, even in the remote working scenario. The IT initiatives have had a significant impact on these aspects of the business and access to online marketing channels has given a major boost to sales.

Technological innovations and acceptance of technology in the relocation industry has automated financial processes, work stack management and streamlined accounting services. Different technologies put together have brought a great amount of transparency and accuracy in services. Speed deliveries of goods have been initiated, which has helped the movers and packers gain the customers' trust.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Avinash Raghav

Co-Founder, Shift Freight

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