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BW Businessworld

How Modern E-Commerce Platforms Can Help Brands Plan Strategies For Festive Sales?

E-commerce platforms that offer both go-global and hyperlocal ecommerce solutions help brands achieve internationalization along with localization.

Photo Credit :

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Retail brands across various segments are hopeful of a powerful shopping momentum during the festive season amid the pandemic. Though the festive season is always the much awaited time of the year, for retailers, this season holds special significance as they expect to recover some losses incurred during the lockdown.

Brands across fashion, consumer electronics, grocery and sanitary ware are increasingly focusing on their business strategies to attract customers during the season. As a result, a major chunk of brands is moving to modern e-commerce platforms which are helping them explore the DTC model and get better user engagement on the digital platform along with offline stores.

Let’s dig deep into how these modern platforms can help brands for festive sales?

1.      M-commerce

If you want to attract customers, increase sales and ensure sustainability and success of your brand, the importance of having a mobile e-commerce solution is obvious. It helps in customer engagement, brand recognition, better efficiency and increased revenue. During the festive season, brands can tap m-commerce even better by offering special deals for in-app purchases. Building apps is easier with m-commerce ready e-commerce platforms that help in building apps without any coding.

2.      Use of PWA

Brands can tap into modern technologies like PWA, a lightweight mobile website that offers users an app-like experience on simple smartphones even on slow internet connection. This is enabling brands to enter key markets and penetrate into tier 2, 3 and even tier 4 cities where there is limited connectivity and people use low-end smartphones.

3.      Logistics Management

Logistics management is often challenging during the festive season rush and could also turn out to be a major issue. Modern platforms with integrated logistics solutions can help brands streamline their deliveries and reach customers faster. Brands can also get access to an automated delivery boy management system which will help them manage their own fleet of delivery agents and get better control of their hyperlocal e-commerce deliveries.

4.      Go Global

If given a chance and assistance, which brand would not like to expand its scope of business and go global? For brands, going local as well as global is equally important. E-commerce platforms that offer both go-global and hyperlocal ecommerce solutions help brands achieve internationalization along with localization. They can build multilingual sites for domestic and international customers and build themes and buy buttons in multiple languages to make customer interaction easier.

5.      Multiple Payment Channels

For better conversions and effective customer experience, brands need to make payments faster and hassle-free. Modern platforms offer multiple payment channels like credit cards, debit cards, UPI, net banking, e-wallets etc. to facilitate faster checkouts.

6.      Multiple Customer Touchpoints

Brands need multiple customer touchpoints during the customer journey so they can connect with customers as well as improve the customer experience. Modern platforms enable multiple digital touchpoints of a modern day customer to ensure satisfactory and effective customer journey.

Summing Up!

As an increasing number of companies are planning to build infrastructure to conduct business smoothly on the online space, they are seeking the help of special platforms. These platforms can help brands ensure omnichannel presence and leverage festive season for increased sales and returns.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Rajiv Kumar Aggarwal

CEO & Founder- StoreHippo.com

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