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How Do Fashion Bloggers And Influencers Make Money: Things You Need To Know
Now that companies see bloggers and influencers making more sales, driving more audience engagement than celebrities, these brands are creating more campaign for bloggers and influencers into their marketing budget in order to gain traffic
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When it comes to blogging, specifically fashion blogging, it is actually a lifestyle-friendly business as mostly you get to work from home, target your topic of interest and share your creative talents. In a way, you are your own boss. Fashion bloggers have a point of view, a bunch of remarkable ideas, a certain taste and an impressive way of presenting and expressing fashion, either visual or written. When some bloggers get too famous, they learn to monetize their blogs in terms of advertising, brand projects, and ad campaigns. But, how do they make money? Can you really earn a living by being a fashion blogger? Here’s what you need to know.
Now that companies see bloggers and influencers making more sales, driving more audience engagement than celebrities, these brands are creating more campaign for bloggers and influencers into their marketing budget in order to gain traffic. So, it obviously means that bloggers and influencers have much more leeway to earn than profits through numerous distinctive mediums.
So, here are some of the ways through with they earn:
- Ad Networks
These are actually the main earners for bloggers and probably the easiest ones. When they form their blog, they sign up with Google Adsense or Media.net and place the code that is given by them either in the sidebar, header footer or even inside their posts which display third-party advertisements.
Therefore, through these ads, these bloggers usually get paid a certain amount per thousand impressions or per click.
You must have seen bloggers wearing different brands’ clothes and promoting them through their posts using some discounts or offers. This is what a collaboration is. Bloggers collaborate with various brands which match their style and taste. This happens when both the brand and the blogger/influencer form an alliance to work together and plan a marketing strategy. After the bloggers get done with the brand promotion, the brands pay them a certain amount.
Sponsored posts or sponsored content are paid for by the advertisers or the brands to promote their products or services through blog posts, Instagram, YouTube, Pinterest or whichever platform they wish to choose. Usually, it can be a combination of all these outlets together. When they're starting out, they might not get big bucks for it, but brands pay them with free clothing items or beauty products. Otherwise, for sponsored posts, bloggers charge quite much from the brands which eventually adds up to their earnings.
- Affiliate links
There are different websites which provide affiliate links for bloggers which they can use in their blogs. Their links are directed towards the clothes or the accessories or even the shoes that the blogger is wearing or buying in pictures and posts.
Now, in return, the blogger gets paid either on the basis of a number of clicks on that post or the percentage of total product sales through their posts.
- Marketing Campaigns
So, this is quite different from sponsored content. In this, everything is created by the company. Instead of asking the blogger to create it on their personal site, the company does it on its own with its marketing team and even the content lives on the company’s official site. The only thing that a blogger is supposed to do is to promote it on their social media platforms. Again, they pay them for promoting.
- Classes/ Online mentoring
If a blogger has a niche or a particular interest, they can definitely teach and share it with others. This can happen online as well as offline through workshops, seminars, online sessions or one-on-one sessions.
When large conferences related to fashion and beauty are held, then these bloggers are invited to take part in speaking opportunities. Individually the bloggers come up, host and guide the audience about Instagram, DIY skills, Earning etc. They tell the audience about how much they are able to earn and what is the criteria, so that they get attracted and follow the same strategy.
- Events and Invitations
Brands find fashion bloggers very productive so they invite popular fashion bloggers to various events and shows as hosts, chief guests, judges, mentors and also for inaugurations. This is basically a profitable partnership and smart marketing because brands are aware of the fact the names of the bloggers would definitely attract many more people to their events which will obviously be an asset to them. Whereas, bloggers benefit by charging quite good for hosting the events.