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How Are Companies Set To Revive Your Car Servicing Experience?

Things have changed- in 2019 cars need to be serviced in a manner that allows owners the maximum free time possible

Photo Credit : Reuters


The number of car models available for purchase in India in 1990 was 3; besides the Fiat and Ambassador, there was new entrant Maruti. Car owners in 1990 took their prized vehicles for servicing as required. This often meant they spent an entire day at a service station but saw nothing wrong in it. This was because, back then, a car was a luxury and treated with tenderness by owners. In the early 1990s, car owners saved up and bought their first car at the age of 40 if not later. To most car owners, a car was a source of pride. 

Today there are hundreds of models to choose from including many that cost more than a house. A car is no longer a luxury but a necessity and educated middle-class Indians buy their first car before the age of 25. However, what hasn’t changed is how cars are serviced. Even today educated Indians in prestigious jobs spend half-a-day or an entire day waiting for their car to be serviced.  Despite the fact a car is no longer a status symbol and is likely to be replaced by a new model in less than 5 years by owners, many Indians are expected to treat it with as much devotion as their grandfathers treated Ambassadors and Fait’s decades ago. Things have changed- in 2019 cars need to be serviced in a manner that allows owners the maximum free time possible.

A New Servicing Experience

Rather than waste an entire day having a car serviced, car owners today can assign such work to others instead. This is made possible by an app that allows owners to have their vehicle picked up from their home and driven to a service station. Behind this development is an innovative startup. The service provided by this startup allows urban Indians to enjoy an urban lifestyle during the weekends rather than spend time doing chores.

The level of sophistication offered by such service is astounding. A car owner learns how much a servicing will cost before his or her car is serviced. When quoted a price beforehand, owners can choose whether to have their car serviced. Highlighting the sophistication of the service is the fact that vehicles are likely to be serviced at a lower cost than they would be otherwise. Those who use such services discover they save between 30%-40% of their regular servicing cost. 

Every servicing done by this company is under warranty. This means, should anything be a miss after a servicing, the car is protected. Also, vehicle owners who only trust the most talented mechanics to touch their car can rest assured only talented mechanics will service their vehicle. This is because only the highest rated service stations are used by this company. After a successful servicing, a car is dropped home to its owner saving an entire days time that otherwise would have been spent waiting in a dingy waiting room.

In 2019 the only Fiat’s and Ambassador’s on Indian roads are used as taxis, just as a generation has turned its back on these relics in favour of vehicles made from the best technology, so it is time to embrace a new way of having cars serviced.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Mahesh Shetkar

An Automotive Engineer with experience in product development, testing and life cycle management along with strong academic background, Mr Mahesh Shetkar is also the Co-founder of Doers

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