How 2017 Articulated Changing Trends In Bollywood
Some big budget this year, like SRK’s Jab Harry Met Sejal, Salman’s Tubelight and Ranveer Kapoor’s Jaggaa Jasoos have failed to impress with the content and consequently, the collection dwindled swiftly at the box office
2017 in many ways was the year that personified the changing trends in Bollywood and showed the production houses that the industry is changing for good.
Bollywood has no longer remained a mere reflection of the dominance of the Khans and the Kapoors. Gone are the days where a movie would be guaranteed success just because it rides on the back of stardom. Movies released this year have been a testimony to the betrayal of this idea.
Some big budget this year, like SRK’s Jab Harry Met Sejal, Salman’s Tubelight and Ranveer Kapoor’s Jaggaa Jasoos have failed to impress with the content and consequently, the collection dwindled swiftly at the box office.
This proves, if the movie lacks content, public is not encouraging it. Yes, if the star-cast has some big name of the industry, it might be able to attract the blind fan-following initially, but in the end its the content and presentation that decides the fate of the film. On the other hand, movies featuring some lesser known faces, like Raj Kuma Rao’s Trapped and Newton, Irfan Khan’s Hindi Medium came in with interesting plots have raked huge profits, further elucidating the situation. Bollywood’s very own Akshay Kumar has been having a cent percent success rate for two years now. Analyzing the content on which his movies are based upon, one could easily deduce that unlike the other superstars, he is experimenting with his movies. Most of his recent movies are either based on a social issue or is the representation of a past historical event. Both ways he has given the audience something new and interesting to cheer about. Hence, he has been successful.
All these instances prove that the target audience has changed. Entertainment, entertainment and entertainment is no more industry’s demand. What is expected of Bollywood now is content, experiment, and originality.
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