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BW Businessworld

House Buyers Use Social Media To Fight Builders

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Social Media tools, like Facebook, Twitter and now even WhatsApp have become sources of not only exchange of information, but also a vehicle to carry out discussions and express feelings about any subject. 
Like minded people sharing a common interest, often from a group on these sites, and they can then talk about issues and try to find out solutions to any perceived problems.  A current section is currently very active in these groups. They include those people who have already paid to purchase a home, and the stagnancy of the builders, and no progress on their homes which has led to an uncertain future for the customers, has prompted an agitation.
They are using these social media groups to forge a plan, and devise strategies to protest against the builders, and since many people are involved and everyone is on the same page, the proposed action plan has better impact. For instance, if there is a suggestion to protest near the construction site, a suitable time-frame is decided, an agenda is chalked out and demands are channelized so that the remonstration does not go unheard.
This united dissent is certainly having its effects on the builders, as they are now forced to sit up and take notice, since there is also the potential legal battle that they face. Around 20 cases have been filed with the National Consumer Disputes Redressal Commission. 
The primary contentious issues are the sudden changes in the size of the rooms, or any shift in location without any consent or in many cases delaying the dates of handing over the apartment to the buyers. This unique form of protest is proving to bolster their case, and is making the oblivious builders walk their talk.