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BW Businessworld

Hotel Bookings Through Mobiles Spiral Up

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Mobile engagement is the driving force behind almost every sector of the market and the same goes for the travel sector. This is relflected in the MakeMyTrip's Hotel Tariff Tracker which reveals that 27 per cent of MakeMyTrip's online domestic hotel transactions in financial year ending March 2014 were contributed via mobile. This showcases the increasing propensity of Indian travellers to look and book hotels through smartphones.

The tracker was conceptualised to analyse the state and potential of the hospitality industry in India, especially from an online booking perspective. MakeMyTrip observed an 11 per cent increase in hotel tariff this summer compared to last year. The hotel tariff hike is higher in the 2-3 star categories compared to the 4-5 star categories, which have demonstrated a 5 per cent increase in tariff rates.

27 per cent of MakeMyTrip's online domestic hotel transactions in financial year ending March 2014 were contributed via mobile - showcasing the increasing propensity of Indian travellers to look and book hotels through smartphones. MakeMyTrip witnessed a 45 per cent increase in hotel bookings (web and mobile) for summer holiday period. The highest transaction amount for hotel booking on mobile this year was Rs 1.15 lakh while the minimum traction recorded was Rs 260.

Elaborating on the Hotel Tariff Tracker, Mohit Gupta, Chief Business Offer, MakeMyTrip.com said, "Being the top-seller for online hotels in India, we are glad to come up with a definitive list of top selling destinations and highest-growing centres. Last year, we undertook key initiatives to build customer confidence and encourage online hotel-bookings. Our results in the Hotels & Packages (H&P) segment where transactions grew 53.1 per cent YoY and revenue less service costs increased 54.1 per cent YoY are testimony to the success if these initiatives. H&P contributed to Revenue less service costs increased to 36.6 per cent in FY14 versus 31.3 per cent in FY13.?

The Hotel Tariff Tracker estimates that online hotel bookings have grown phenomenally this summer for destinations like Alibaug, Thekkady, Pondicherry and Allepy. Business cities like Delhi, Mumbai, Bangalore and Chennai continue to be popular among travellers in regard to hotel bookings but the top-selling destinations for leisure travel hotel booking this summer are Goa, Ooty, Mysore and Jaipur.


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