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Hospitality And Its Allied Industries To Get Reinvented

“A lot of brands are for millennial and stand on 4 pillars i.e. Design, Space, Take Forward, and which allows you to be different. Creativity is another aspect of the brand positioning," said Suman Gahlot, Vice Global Chairperson, All Ladies League

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The Indian hospitality and its allied Industries are getting reinvented in terms of operational excellence. This was something which was enlightened at the recently held Woman Economic Forum where one of the sessions was held at Hotel Taj Vivanta, New Delhi on ‘Trends & Opportunities in the Hospitality, Tourism & Leisure Industry in the next Decade'. The session was moderated by Siddharth Thaker, Executive Director, HVS Global Hospitality Consulting.
 
“The entire booking system for hotels started with the airlines. The hotels have drawn a lot from the airlines. The airlines was the first one to talk about revenue management and hoteliers were the smart one to pick it up. Everyday the airline rates change, the hotels have started doing the same. As much as 30-40% of the bookings in my hotel will come from online. But that may go up to 60-70% (of the total bookings) going forward,” revealed Vijay Wanchoo, Sr. Executive Vice President - ‎The Imperial.
 
Ritu Bhatia Kler, ‎MD - ‎TID International PTE LTD, “What has happened in Asia and India particularly is while trends have gone through a different cycle internationally, we actually had a black canvas. As a designer, it is been phenomenal experience and a great time to be in hospitality. What came as cookie cutter rooms in the market 10 years back is now going out as a trend. So it is sort of a new canvas which is coming in design trends. Also, with the international brands coming in, you are seeing new ideas, new trends in the market and new ways of operations as well. What I like about the brand is they are reinventing operations and design trends. So where you actually see the hospitality is going away from things which are regimental and is being more residential.”
 
Prashanth Rao Aroor, MD & CEO at Intellistay Hotels Pvt Ltd. said, “Going back to 2008, things were very rosy when ordinary hotels were charging a lot of money. So we came with rooms, which were nicely designed, had a value-for-money proposition, and were fairly priced. We considered it as a correction rather than change.”
 
Vishal Mehra, Executive Director - ‎Sanghvi Brands shared, “We started off master franchisees in India and then slowly started expanding with the same business model across the world. The reason why this business model was successful is because in luxury hotels, where you have the necessity to have a spa and a hotel, operational costs were always with the owners which we took over. We worked with them on a revenue-sharing basis.”
 
Mansi Bhatnagar, Managing Director- Templatolio Technologies said, “Marketing is empowered by data to get the desired results. So it is very necessary to use various mediums of marketing in an integrated manner and make them symbiotic. Every single touchpoint of a customer is a marketing opportunity.”
 

Suman Gahlot, Vice Global Chairperson, All Ladies League shared, “A lot of brands are for millennial and stand on 4 pillars i.e. Design, Space, Take Forward, and which allows you to be different. Creativity is another aspect of the brand positioning.”
 
 


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women economic forum Women Economic Forum 2018