Honda Two-Wheelers Crosses 60 Lakh Sales In North India
Honda leads the scooterization of North India and every 2nd scooter sold is a Honda
Photo Credit :
Honda Motorcycle and Scooter India Pvt. Ltd. today celebrated the landmark of 60 lakh cumulative customers in North India in its 18th year of operations! The historic feat in the region has been driven by demand for Honda’s two-wheelers the states of Jammu & Kashmir, Rajasthan, Punjab, Haryana, Himachal Pradesh and two union territories - Delhi and Chandigarh.
The first 10 lakh customers were added to Honda family in initial 9 years (2001 to 2010), astonishingly, the next 50 lakh customers took the same duration (9 years 2010 – 2019).
Celebrating this remarkable achievement, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “We are honoured by the trust and love that 60 lakh customers have conferred to brand Honda in North India. Honda is committed towards bringing joy of riding to its customers by fulfilling their ever-growing demand. We thank our valued customers specially in Jammu & Kashmir, Himachal Pradesh, & Chandigarh for making Honda their first choice.* Today we are servicing our Customers through over 1000 touchpoints in northern region.”
One of the major highlights in the region is the growing acceptance of scooters. In the year 2006-07, scooters contributed only 7% to the overall 2Wheeler sales, whereas currently one in every three customers is buying scooter in north India. Driving scooterization in the region includes factors like more women joining the workforce, faster expansion of road network in rural areas and increasing demand for a unisex two-wheeler that fulfils the need of every family member.
With an extensive range of scooters (CLIQ, Dio, Activa 5G, Aviator, Activa-i, Activa 125 and GRAZIA), Honda has anchored the growth of scooterization in Northern region. Honda continues to dominate the scooter market with every 2nd scooter being sold in north is a Honda.