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BW Businessworld

High On Quality, Free Of Chords

From premium noise cancelling headphones to a plethora of a TWS products, to immersive home audio, we have curated a range that meets the current and future needs of our consumers assuring them of a great listening experience.

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THE COVID-19 crisis has upended lives everywhere in the world. It has had a pronounced and unique impact on each industry, consumer audio being no exception. The way people are consuming audio has experienced significant shifts, which raises a critical question: what will audio consumption look like in a post-pandemic world? 

At the outset, with more people working and studying from home, there is an evident change in people’s considerations for choosing any consumer product that supports this change in lifestyles. An Accenture report says that with people making permanent changes to the way they consume, work, and live, there will be “no going back to the pre-pandemic world for consumer brands.” 

Some of these changes include a huge increase in the consumption of media. Recent studies suggest that the Indian OTT market is expected to reach $5 billion in size by 2023 and Indians are spending more time listening to music than most part of the world. Gaming has also taken up an increased space in the everyday life of the young Indian consumer. Clearly with most public gatherings canned, people are looking out for entertainment on streaming services, gaming websites, online fitness classes and looking to connect with one another virtually. This evolved consumption is fueling the growth for better audio products. While the personal audio category had already seen tremendous growth in the last two years, it has now gone up by several notches. 

Within the personal audio category, wireless earbuds are revolutionising the entire industry. Consumers are now looking for seamless and hassle-free immersive audio experience, thereby creating a need for the technologically superior true wireless earbuds. The true wireless segment has made massive strides with features such as superior audio quality, immersive surround sound, sweat-proof technology, customised fitting, noise cancellation and Bluetooth compatibility for a more comfortable experience. 

The future of listening is not intrusive. This brave new world will require handsfree, convenient audio equipment for their convenience, safety and auditory enjoyment. From wi-fi and hotspots to Bluetooth, we live in a world where people expect things to work without wires. Audio consumption technology in this regard, is not far behind. Consumers are looking to snap the cord, quite literally! 

Overall, the Indian headphone market is definitely moving towards wireless freedom, with wireless earphones becoming rewarding purchases. While budget headphones and earphones still reign supreme in volume, the discerning Indian consumer is also showing preference for quality and premium audio products from well-known and trusted brands. Riding on this promising trend, and the excitement of the upcoming festive season, the segment will see a significant rise in demand. 

At HARMAN, with our portfolio of brands, including JBL, Harman Kardon and infinity, we are ready to fulfil this demand with offerings for all sort of preferences and budgets, without compromising on our iconic sound. Featuring amongst India’s top three TWS brands, JBL will lead the growing true wireless revolution from the house of HARMAN. 

From premium noise cancelling headphones to a plethora of a TWS products, to immersive home audio, we have curated a range that meets the current and future needs of our consumers assuring them of a great listening experience.  

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


P. Deivanayagham

Country Head & MD, HARMAN India

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