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Hero Electronix Forays Into Consumer Space With Qubo

The company has launched Smart Indoor Camera, Smart Gas Sensor, Smart Smoke Sensor, and Smart Door/Window Sensor under the ‘Qubo’ brand.

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Hero Electronix, the electronics and technology venture of the Hero group announced a foray into the consumer technology market with the launch of Qubo, a range of AI connected smart devices. Qubo aims to create technology products that will allow users to stay connected with their home and loved ones be it family, pets or valuables.

The company has launched Smart Indoor Camera, Smart Gas Sensor, Smart Smoke Sensor, and Smart Door/Window Sensor under the ‘Qubo’ brand.

The Qubo Smart Indoor Camera will be available at an MRP of Rs13,490. It comes with Full HD camera, AI features and offers encrypted video streaming and storage. The smart sensors namely Qubo Smart Gas Sensor, Smart Smoke Sensor, and the Smart Door and Window Sensor all priced at Rs 3000. The Qubo Smart Indoor Camera and Smart Sensors will be available for purchase on Qubo’s website and will also be available across major e-commerce sites and retail stores from September 27.

Commenting on the launch, Hero Electronix Founder Director Ujjwal Munjal said, “We want to take Qubo to a million homes in the next 3-5 years. We have been at the forefront of engineering technology and services for enterprise with Tessolve, Mybox, and Zenatix. We are excited to launch our first independent brand for smart devices in the consumer segment. As technology proliferates further into our lives, we are getting increasingly disconnected from what matters most. We see a great opportunity to build products that meaningfully impact our lives. We have invested close to Rs 350 crore in Hero Electronix and we foresee an investment of around Rs 150-200 crore over the next couple of years.

“There is a major revolution coming where AI-powered connected devices can solve major real-world problems pertaining to security, connectivity, entertainment and healthcare. We have invested more than two years in research and development of products that harness leading-edge technology like AI to solve for consumer needs. While we are addressing the home security and automation space with our range of products launched today, we are also exploring more products in the home, automotive and kids categories too”, said Nikhil Rajpal, CEO, Hero Electronix

The flagship Qubo Smart Indoor Camera is built-in in partnership with Amazon for Alexa and Qualcomm for its processor in the device. This flagship product has been engineered and designed by the in-house team at Hero Electronix. With Alexa built-in, users can also access a wide range of services across news, music, weather, and reminders with simple voice commands. Qubo Smart Indoor Camera can be used as a smart home hub to control and remotely manage various smart devices at home through Alexa.

“Our vision for Alexa is to be everywhere that customers want to interact with. Through Alexa Voice Services, we aim to simplify building voice-first devices with Alexa built-in. This helps devices to handle complex speech recognition and natural language understanding,” said Dilip R.S., Country Manager for Alexa Skills and Voice Services, Amazon India. It is exciting to see Hero Electronix innovate for customers in India with their Qubo range of smart home devices. The convenience of simply asking Alexa for home security and controlling smart homes will be delightful for customers.”

Congratulating the team at the launch, Rajen Vagadia, President, Qualcomm India Private Limited said, “We have been working very closely with Hero Electronix to power their deep learning-based image analytics platform on the Qubo Smart Indoor Camera. The Qualcomm Vision Intelligence Platform being used in the Qubo is purpose-built to bring powerfully visual computing and edge computing for machine learning and engineering to support power and thermal efficiency. The object and sound detection capability available on the camera is industry-leading. Smart devices are increasingly being adopted and liked by consumers and we are excited to partner with Hero Electronix in leading this consumer trend”.


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