Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Head Digital Works Boasts About Creating Jobs Across Their Digital Platform, Cricket.com

Cricket.com, the latest arm of HDW is keen to widen the landscape for data in the world of sports. With the launch of the application, the CEO Deepak Gullapalli also highlighted acquisition of talent across Hyderabad and Bengaluru to take it to the next level at the launch of the application.

Photo Credit :

1554717693_7suhEc_cropped_27_.png

Sports engagement has opened up new avenues for data analysis and match predictions. It has gained the attraction amongst many millennials especially the ones engrossed into various fan engagement platforms. Head Digital Works on 4th of April, 2019 launched cricket.com in association with some renowned batsmen and batswomen including Rohit Sharma, Mahela Jayawardene, Kevin Peterson, Brian Lara, and Smriti Mandhana. 


Head Digital Works had an array of digital platforms that they had catered to in the past including Ace2Three, FanFight, and many other mobile gaming and infotainment platforms. Cricket.com delves into data analytics and individual player performances along with predictions for the winning and losing teams. 


Data is leading the change for industries in India and Cricket.com has leveraged their services to bring in futuristic insights. The sport is a religion in India and tournament like IPL, the World Cup coming up and many other tournaments can attract many new users to the platform according to the HDW team. 


“Today’s launch is a part of a larger blueprint footprint of our company. India’s biggest religion is cricket and we want to play a bigger role in this field. We already have a sports gaming platform via FanFight and we plan to reach out to a larger base of cricket fans via cricket.com. The plan for the organization includes diversification of the businesses and expansion of our footprint beyond Indian markets. Overall, we are expanding our business offerings and are looking to acquire more talent for all our businesses across Hyderabad and Bengaluru. While adding other businesses to our portfolio, we are retaining the efficiency of the structure of the organization and giving folks within the set-up an opportunity to help build these businesses to scale in conjunction with the infusion of new talent”, said Deepak Gullapalli, CEO, HDW at the launch of the application. 


Bringing unique experiences to its users, the platform with its television commercials is aiming at a wide reach. Cricket.com has developed as a brand without any investments from outside and believes it has a self-sustaining model. HDW hosted the press conference for the launch of their new digital venture at the Trident Nariman Point, Mumbai.   


Tags assigned to this article:
sentifi.com

Top themes and market attention on: