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BW Businessworld

HMCL Sales Decline By 26 Per cent

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Two-wheeler maker Hero MotoCorp (HMCL) has reported a 26 per cent fall in sale of two-wheelers in September. A total of 4,04,787 units of two-wheelers were sold in September, down from 5,49,625 in August. 
 
Commenting on its numbers, Anil Dua, Senior Vice-President (Marketing & Sales), Hero MotoCorp said: "The sales number of September reflects the prevailing market sentiment in the automobile industry. The upcoming festive season is expected to improve the overall disposition of the market, and we expect the industry to get back on the growth path with the festive season demand coming in."
 
Hero MotoCorp has a comprehensive marketing and customer engagement plan lined up for the festive season in October and November, and has also ensured that sufficient stocks across dealerships are available for meeting the expected market demand, he added.
 
Hero MotoCorp has completed the process of brand migration of its models from the erstwhile joint brand to the new “Hero” brand. The company’s entire product range now sports the new “Hero” brand. HMCL is also making all-round investments in all the new launches - Maestro, Ignitor and Impulse - in terms of augmenting production capacity, investing in communication and running on-ground activation.