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HDFC Life Announces Etty To Spell Greater Convenience For Customers

The app allows customer/claimants to intimate death claims within 24 hours without the need for a branch visit according to the press statement.

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HDFC Life Insurance Company announced the launch of LifeEasy and WhatsApp Chatbot 'Etty' to cater to online customers with more than 300 types of requests and queries 24x7.

The app allows customer/claimants to intimate death claims within 24 hours without the need for a branch visit according to the press statement.

LifeEasy (Online intimation of death claims)
Claim settlement is the key service differentiator in the life insurance business and HDFC Life has consistently delivered on its promise when it comes to claim settlement. For the year FY2018-2019, HDFC Life has a claim settlement ratio of 99.03%.
 
Taking this commitment a step further, HDFC Life recently announced the launch of HDFC Life 'LifeEasy'. LifeEasy is a simple, 3-step claim settlement process which settles claims within 24 hours. Moreover, LifeEasy completely eliminates the need to visit a branch for intimating a claim. Simply put, LifeEasy has been designed to smoothen the claim intimation process, making it an end-to-end online experience.

In the initial phase of the rollout, this facility will be available for policies that are identified based on anti-fraud analytics of the Company.
 
Etty is the latest addition to HDFC Life's digital service bots, in addition to earlier releases such as Elle, the Chatbot; NEO, the Twitter bot and SPOC, the email bot. Etty, a 24hr service bot is based on NLP technology and derives its capabilities from deep machine learning. This helps in quicker resolution of customer queries and higher customer satisfaction.

Parvez Mulla, Chief Operating Officer, HDFC Life, said: "At HDFC Life, more than 40 lakh customer queries and service requests are processed digitally, through self-serve modes, every year. Indian customers are migrating towards digital platforms for both purchasing as well as servicing requirements. It is our constant endeavour to keep pace with the changing customer behaviour, simplify our services and create seamless customer journeys.


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