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Growth Of Organic Food Industry: A Phenomenon To Stay

The organic food industry which has already started booming will continue to prosper as there is still a lot of unexplored potential in the industry.

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The word organic food is no more alien to us. We thoroughly understand the connotation of organically grown food and the differentiating factor that places it above the conventionally grown products. Being known for its nutritional benefits and purity, organic food unquestionably has the potential to be the mass product, thus superseding the traditionally grown food.

Since the time the concept of organic food has emerged, there has been rapid increase in the consumption of the organically grown food. With numerous benefits appended with the process of production and the food produced, the phenomenon of organic food seems to be gearing up for an unprecedented growth. There are various factors that have been pushing the evolution of this industry in India and will continue to do so at an even higher rate.

First of all is increasing awareness around health. People in India are being more concerned and aware about the health problem associated with the consumption of food produced using excessive chemicals like pesticides, herbicides and insecticides. Owing to this organic food which is produced with the use of non-toxic methods certainly is become a preferred choice for many.  According to TechSci Research report, “India Organic Food Market By Product Type, Competition Forecast and Opportunities, 2011 - 2021”, India organic food market is anticipated to grow at a CAGR of over 25% during 2016-2021, due to increasing use of synthetic chemical fertilizers and pesticides in non-organic products that lead to various health issues such as cancer, obesity and birth defects.

Another contributory factor is increasing income and raising standard of living. Due to higher income people look at leading a superior quality of life and hence the demand of organic food seems to be soaring. Also, organic food is often fresher as it contains no preservatives that makes it last longer.

Besides personal benefits there are various other advantages of organic food which are surely adding to the credibility of it. To name a few, organic farming is environment friendly and helps is countering problems of pollution, soil erosion. It also promotes water conservation, increases soil fertility and conservation of biodiversity, thereby maintaining balance of nature. Apart from farming, organically raised animals are also kept away from harmful antibiotics, growth hormones, which help to keep them healthy.

Analyzing the various pros of organic farming and its produce, government organizations are also playing a significant role to give the required boost to the sector. According to a report by Assocham, In the Union Budget of 2016, the GoI proposed to allocate 500,000 ha in the country under organic farming and develop value chains in the Northeastern Region (NER). Besides, financial assistance is being provided to farmers who are adopting organic farming under various central sector schemes such as National Mission for Sustainable Agriculture (NMSA), Mission for Integrated Development of Horticulture (MIDH), National Food Security Mission (NFSM) and Rashtriya Krishi Vikas Yojana (RKVY).  Addition to government efforts, private players are also being a catalyst of change in the promising organic food industry. Various startups are emerging with newer technologies using artificial intelligence, imaging and renewable energy   to make this sector even more reliable and sturdier.

The organic food industry which has already started booming will continue to prosper as there is still a lot of unexplored potential in the industry. Given the kind of innovation pouring in coupled with the rising demands it won’t be incorrect to say that the organic food sector is still on its initial phase and is yet to witness a full-fledged evolution. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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organic food

Rishabh Chokhani

The author is CEO and Founder, Naturevibe Botanicals, is a management graduate, visionary and a health enthusiast

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