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BW Businessworld

Great Places To Work: Where People Come Before Profits

Great Place to Work Institute is proud to present the first ever list in the country on — ‘India’s Best Startups to Work For 2018’

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The term ‘startup culture’ generally evokes visions of a casual, fun workplace, with interesting perks and alternative ways of working. It is not surprising, therefore, that they have, in the recent past, been a magnet for the young workforce who are seeking a new experience to the traditional corporate culture. This confluence of new ideas and boundary-less thinking has led startups to be at the cutting edge of innovation and technology, giving many established players a run for their money.

The startup industry is at the centre stage of the India innovation and growth story, creating headlines on multiple metrics. India currently has more than 7,700 startups and the numbers are growing at an exponential speed. It is expected to cross 10,000 by 2020, according to a Nasscom report. India is currently ranked third in terms of number of startups globally, the total funding received has risen more than 100 per cent from $2 billion in 2017 to $4.2 billion this year and is expected to create 3 lakh more jobs till 2020 in the startup sector. Eight Indian startups crossed the $1-billion valuation in 2018, the largest number in one year to enter the coveted unicorn club.

The government has also been committed to creating an enabling ecosystem for the startups in the country through its ‘Startup India’ initiative providing tax and fiscal benefits, incubators, mentorship programmes and funding. The government, under DIPP (Department of Industrial Policy and Promotion), has funded 109 startups with an investment of $79.7 million. Corporate India is also playing an active role with more than 50 corporates offering incubation support, innovation collaboration and mentorship to the startups.

As exciting as these statistics are, the long-term success of startups has been under some question. So, what enables some startups to stand out and be successful over a period? The key to building a sustainable business, according to the best startups, is to attract key talent and provide them with a great workplace culture that inspires employees to give their best.

Great Place to Work Institute is proud to present  the first ever list in the country on — ‘India’s Best Startups to Work For 2018’. The institute assessed and evaluated the workplace culture of 56 startups to arrive at the top 20. Not surprisingly, information technology organisations  clearly dominate the sector. It was, however, interesting to see that the organisations studied represented 10 industries.

The following links will showcase the top startups to work for and what makes these startups one of the greatest places to work for.

Great Places To Work

ABXYZ Software

Avi Networks

Best Alternative

Bidgely Technologies


Ensight Business Solutions

Erasmith Technologies

FourKites India

Hashedin Technologies

HealthCare At Home

Hunger Inc Hospitality

Inspiredge IT Solutions

Oravel Stays (OYO)

Pi Datacenters


Silver Arrow Automobiles

Thoucentric Technology

Treebo Hotels

U2opia Mobile

Xanadu Realty

How We Screened The Companies
Every year, more than 10,000 organizations from over 58 countries partner Great Place to Work® Institute for assessment, benchmarking and planning actions to strengthen their workplace culture.

Great Place to Work® Institute’s methodology is recognised as rigorous and objective and is considered as the gold standard for defining great workplaces across business, academia and government organizations.

Great Place to Work® Institute is proud to present the first ever list in the country on ‘India’s Best Start-ups to Work For – 2018’.

Fiftysix startups applied to be assessed by Great Place to Work® Institute representing 10 industry sectors to be considered in the inaugural list of ‘Best Start-Ups to Work For in India.

Eligibility Criteria:
Employee Strength: 50 or higher
Years of Operations: 2 to 7 years

The institute conducted a rigorous assessment to identify the Top 20 startups that are being published in alphabetical order, by their media partner BW Businessworld.

As part of this assessment, the organisations are evaluated through two lenses. The first lens measures the quality of employee experience through the institute’s globally validated survey instrument known as Trust Index©. The survey helps in seeking anonymous feedback from employees and carries two-third weightage. The second lens is called Culture Audit©, that evaluates the quality of people practices in an organisation, covering the entire employee life cycle. This carries on-third weightage. The institute undertakes a robust validation process on the data gathered through the assessment process.

The cumulative score of Trust Index© and Culture Audit© determines an organisation’s inclusion in India’s Best Start-ups to Work For — 2018. No individual or jury has a say in who makes it to the list — only employee feedback and quality of people practice determine if an organisation is a great workplace.

For more details on India’s Best Start-ups to Work For – 2018, visit: