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Godaddy Announces Availability In Three Indian Languages
A significant aspect of GoDaddy’s regionalised offering is a highly localised, integrated and multi-lingual marketing campaign
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GoDaddy, the world’s largest technology provider dedicated to small businesses, announced its availability in Hindi, Marathi and Tamil on Thursday. The initiative has been taken to enable and include more small businesses (SMB) across India into its domain, to build strong online presences.
GoDaddy SMB products, website, marketing, and customer support will be available in the three new languages, helping to empower the 88 percent of India’s population which is not conversant in English.
Rajiv Bansal, CEO, NIXI, said, “In a country, where 22 languages are recognized and more than 1500 dialects spoken, local languages play a significant role. GoDaddy, a leader in the domains and hosting industry is taking the lead to launch its products and services in multiple Indian languages. This will go a long way in helping bring India's SME and their businesses online.”
GoDaddy is the first internet domain registrar and web hosting company in India to go local and offer products and customer service in regional Indian languages. The strategy is led by a vision to develop and rollout localized language offerings which mirror India’s Internet growth, a bulk of which is coming from regional locations that are also hotbeds of SMB and entrepreneurial activity in the country. Research from Target Group Index (TGI) suggests that as much as 61 percent of India’s prolific internet growth is now coming from its regional belts.
Rajiv Sodhi, Vice President and Managing Director, GoDaddy India and Australia, said, “GoDaddy is committed to helping small businesses grow and in helping eliminate barriers that prevent them from getting online. By localizing customer touchpoints, including our website, customer care,
Marketing and products, GoDaddy is focusing on being closer to its customers.”
India is the world’s second-largest internet market and is also home to the second-largest SMB base globally, with over 51 million business that form the very fabric of its economy. According to data from TGI, 73 percent of those SMBs are located in India’s tier two and three cities. That said, according to 2015 survey by RedShift Research and GoDaddy, around 63 percent of India’s small businesses don’t have their own website. For most of these businesses, building a digital presence can be seen as complex and intimidating, and since a majority are non-English speaking, their ambitions of having an effective online presence may seem perceptibly beyond their reach. GoDaddy’s customer touchpoints now available in Hindi, Marathi and Tamil, can go a long way in helping India’s SMBs overcome language barriers and go online with ease.
A significant aspect of GoDaddy’s regionalised offering is a highly localised, integrated and multi-lingual marketing campaign.
GoDaddy’s marketing in local languages aims to educate scores of SMBs and entrepreneurs in India about the benefits of having a compelling online presence and what it can do for their businesses.
Headquartered in Scottsdale, Ariz. US, GoDaddy also has offices across other locations including in Washington, Massachusetts, Iowa and California in the U.S., and international locations in Australia, Brazil, Canada, India, Mexico, Netherlands, Singapore and in the UK.