Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Get Stunned: H&M Confirms Moschino As Its Next Designer Collaboration

Moschino’s creative director Jeremy Scott, made the surprise announcement at the Coachella party, over a live video with model Gigi Hadid

1499076325_bwg6Ii_H&M-st.jpg

Yes! You just read the most astonishing news of the year. H&M is about to give us the designer collaboration which we thought we could only imagine.

Fashion designer Jeremy Scott, has an image of being “a little too much”. In October 2011, he became Moschino's creative director. He denied several other offers and decided to go for the Italian label because it had an irreverent approach.

At a music festival in Coachella, Scott shared this news with everyone with Gigi Hadid over a live video on Instagram, onto the big screens at the event. Soon after the announcement was made, the Swedish Fashion brand quickly confirmed the news on Instagram and unveiled that the collection will be launched on November 8, 2018. The brand wrote, “We told you to stand by- and now we can finally tell you. We’re collaborating with the fashion’s most captivating and glamorous brand, @MOCHINO.” Mark the date in your diary, if you haven’t already.

The Italian luxury fashion label’s creative director, Jeremy Scott, is widely known for his designs of clothes, accessories, and footwears for Adidas and Moschino. He is famous for creating waggish and gaudy designs and has a reputation as “pop culture’s most contemptuous designer”, and fashion’s last rebel. 

“I am so excited about Moschino X H&M,” Scott said in a statement. “My life’s work has been to connect with people through fashion, and with this collaboration, I’ll be able to reach more of my fans than I’ve ever had the ability to do.” In the past, H&M worked with designers such as Balmain, Karl Lagerfeld, Stella McCartney, Alexander Wang, Versace, Erdem, and Marni, and it seems that their collaboration with Moschino might sell out quickly.

Scott again added, “For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still fresh, even as we include some winks, some hints from the past.” His designs are bold and unique and it is clear by the recent statements of H&M’s Creative Adviser Ann-Sofie Johansson, right now, mixing together pop, street culture, logos, and also glamour. Jeremy Scott is amazing and he knows how to have fun with fashion. And to connect with his fans around the world.”

Seemingly, the new collection, MOSCHINO X H&M, is filled with “passion, liveliness and humour,” and consists of a “full range of accessories and some extra surprises too.”


Tags assigned to this article:
sentifi.com

Top themes and market attention on: