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BW Businessworld

Geojit Goes For New Brand Identity

As Part of its rebranding exercise, the company announced the formal change of its name and unveiled a new logo

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Geojit, one of the leading financial services intermediaries announced the formal change of its name and unveiled a new logo as part of a rebranding exercise that also coincides with the completion of its 30 years of operations.

They renamed the entity Geojit Financial Services, in line with the restated shareholder agreement between Geojit and BNP Paribas. The French multinational bank will continue to be a prominent shareholder along with Kerala State Industrial Development Corporation (KSIDC) and investor Rakesh Jhunjhunwala.

A P Kurian, Chairman, Geojit unveiled the new logo at an event in the presence of its founder and Managing Director C J George, and other senior officials including Executive Director Satish Menon, and Managing Director of Geojit Technologies Ltd A. Balakrishnan.

Now, Geojit has 511 offices spread across India and the Gulf countries catering to over 8.5 lakh clients and has AUM worth Rs 29,000 crore.

Said Kurian speaking on the occasion, “All through my long association with Geojit, it has always been progressive, innovative and has spearheaded many changes in the industry. With this new identity, I am sure that Geojit will move forth with renewed energy and commitment towards its clients.”

“Our new brand identity continues to be a reflection of what we stand for: trust, transparency and technology. We will continue to reach out to newer customers, building on our strengths and give our clients an edge when it comes to advanced trading platforms and incisive research,” said George.

He added, “We believe that foreseeing changes and successfully adapting to it is a key to success. Geojit, in the past 30 years, has adopted strategies that have ultimately benefitted our clients.”

“With an increased focus on research and advisory teams, we are poised to guide our clients in wealth creation. Geojit will soon be launching new divisions for wealth management and financial planning. In addition, in the digital space we are working on upgrading our trading app and mobile app with new trading tools and content enhancement features,” George added about the future plans of the company.

Speaking about the logo rationale, Sreeram G of Bloombox, said: “The Brand refresh was an interesting challenge; while working on the identity change we needed to make sure that the identity we created was a true reflection of the fundamentals that the brand Geojit stood for.”

“The logo is mounted on a square structure that represents stability and equality. The spherical shape formed by the letter ‘G’ represents the globe, while the arrow-shaped end symbolizes growth in investments. The soft design used to create the globe represents our knowledge, presence and investments. The powerful logo rests on a background of Teal green that represents wealth and financial stability. The refreshed Geojit logo represents this true essence of the brand,” concluded Sreeram.