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Future Of The Audio Industry In India

Let’s take a look at some of trends in the audio industry to look out for in 2019 which Kapil Gulati, Director (Consumer Segment), Sennheiser India believes, will be the most interesting and impactful.

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The audio industry in India has been seeing an unprecedented growth over the past decade or so. The way audio and music are being created, as well as being consumed, is representative of how patterns and trends are evolving.

But, in this evolving ecosystem, would you ever associate ‘technology’ to audio? Not a very common perception in the general domain of one’s knowledge about audio, but technology is as intrinsic to the overall experience as any other factor would be. The kind of audio solutions used, the equipment or the instruments even, go a long way in contributing to the overall experience of not just the ones creating the audio, but the audience consuming it, as well. The perfect amalgamation of technology with audio has the ability and power to create a piece of art that will be a memorable experience for everyone in the times to come.

Today, India is at the cusp of a technological revolution. Developments in technology have led to some huge changes, both in the economy and in human behaviour. Just a couple of years ago, everyone had thought technologies like Artificial Intelligence, Virtual and Augmented Reality, Automation and multiple others are a far-fetched reality. But, the pace at which they are all entering the mainstream and seeping into our lives is un-‘real’. Ironic, isn’t it?! In this backdrop, needless to say, the impacts of constantly evolving technology are also seeping into the audio industry.

According to market research firm - Futuresource Consulting, Consumer Audio Hardware is making a comeback soon and is poised for a period of rapid growth. Technology and music are being intertwined more than ever before, creating a wide range of innumerable opportunities for the professionals in the industry, as well creating a host of experiences for today’s music-loving audience.

Audio Trends of 2019

Let’s take a look at some of what, I believe, will be the most interesting and impactful trends in the audio industry to look out for in 2019:

  1. Wireless Audio Wireless audio has already arrived in India and is expected to be the next big thing. But in the coming years, especially in 2019, we can see a growing number of consumers expecting more advancements and nuances to be brought about in wireless offerings by the providers of various technologies. Better noise-cancellation technology, filtering out ambient sound, enhancing the audio quality in noisy environments are some of the developments we can look at for the trend of wireless audio this year. More importantly, not just in a personal capacity, but even in professional spaces, a lot of advancements can be expected in this category, be it conference room solutions or recording solutions for millennial content creators.
  2. Immersive Audio Poised to be the future of the audio-visual industry in the years to come, a key trend that 2019 will see, will be that of immersive audio becoming more enticing in the daily lives of the audience. Enabling you to hear audio from every dimension around you, it has the capability to completely revolutionise the way audio is consumed and created today. An increasing number of products and experiences these days are offering immersive audio across segments, but there is still a lot of unchartered territory when it comes to exploring the multiple possibilities this technology has.
  3. VR Ambeo As technology has advanced, the creation in the sound field has also increased considerably. One such latest innovation is the VR Ambeo technology which gives a user optimal performance even under the toughest filming conditions and is designed to be used with the latest GoPro technology. The VR microphone has a special windshield that is waterproof and nearly immune against snow, ice, and wind. This is a perfect tool for GoPro users to film extreme sport, such as pro surfing, mountain climbing, base jumping, and mountain biking, enabling those experiences to be captured even more beautifully.
  4. Artificial Intelligence and Smart Devices Artificial Intelligence, despite being a fairly recent introduction into the human world, has been one of the fastest developing technologies. Creating, recording and consuming audio can all be impacted; be it audio processing or AI-generated music. Having entered and transformed most of the key sectors across, it’s scope and affect in the world of audio is something extremely interesting. The entry of smart speakers with Alexa or Google Home or multiple others is not new or unknown to anyone. But, what would voice control devices mean for the overall audio industry is something to look out for in 2019.
  5. Consumerization of Audio Capabilities Users expect the same technology experience at work that they get at home—whether it be with audio streaming, content personalization, or audio delivery to headphones and other wearable audio devices. While music streaming services will continue to grow leaps and bounds, it is becoming easier for companies to create their own streaming infrastructure solutions which will impact how external streaming services will be used. Wearable audio devices and their content delivery will also have a significant impact in the months to come. India has always been a music loving country and will continue to be one. Its diverse nature allows us great scope and opportunities to make the most of the impact and power that music enjoys in India. 2019 will be a year a lot about seeing the technological advancements in the industry, what it means for the audience and professionals alike, and understanding the growth trajectory this will create in the years to come.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Kapil Gulati

Kapil Gulati is Director (Consumer Segment) of Sennheiser India

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