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BW Businessworld

From E-Commerce To Sports Marketing, Luca Diddi Got It All Covered Through Calciatori Ignoranti

Luca Diddi chose to make Calciotari Ignoranti follow a unique approach to for growing his business. Calciatori Ignoranti now offers a wide range of sports-related products on its website, including t-shirts, bottles, mugs, face masks, power banks, cell phone cases, and much more.

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Calciorati Ignoranti is an e-Commerce brand known in the higher leagues for its sportswear. Additionally, it is also in the management of sports talent, mostly footballers. Founded by Luca Diddi, this is a company that has evolved into such a diverse options server in just a few years since its inception that it is giving competition to legacy companies in the market.

Unlike other competitors, Luca Diddi chose to make Calciotari Ignoranti follow a unique approach to for growing his business. Calciatori Ignoranti now offers a wide range of sports-related products on its website, including t-shirts, bottles, mugs, face masks, power banks, cell phone cases, and much more. Following an innovative approach, this brand aims to launch merchandise at a consistent and carefully planned pace to keep audiences engaged with the website and always have that spark of curiosity to search for more. The sportswear brand was founded on March 5, 2015. However, the brand was registered in 2020 in Italy by Luca Diddi when he saw the company grow at a serious pace and decided to establish it as a legally recognized business.

Applying the football experience that founder Luca Diddi had while working as a professional football coach and match analyst, he chose to diversify the company and have it cover the other financially promising sectors within the sports industry. Now, Calciatori Ignoranti provides a variety of services to offer to its sporting clients: media coverage, celebrity and sports management, event planning and online marketing.

As football is one of the most beloved sports in the world, the brand has used every opportunity to attract the attention of many football fans. In this age of dynamically increasing internet traffic on social media, the company has carved out a niche in its strategy of collaborating with content creators. This marketing tactic has helped the sportswear brand connect with a wider audience and now the collective services of Ignorant Footballers are seeing the light of day with its millions of audience-worthy people viewing the content.

This brand is already managing many athletes and footballers. So, followers of their pages know well that influencer and sports collaborations are what that define the edge of Calciatori Ignoranti. Their Instagram audience is crossing 1.3 million and this gives the company a big edge in the field of sports marketing.

In addition to digital entrepreneurship, Luca Diddi has also decided to do some kinetic translations of his business, dedicating himself in organizing football matches. As for the organization of events, many of the football matches that were scheduled earlier this year have been postponed due to COVID-19. However, if the situation improves and everything falls in line, Calciatori Ignoranti could organize two football events in September in Rome and Milan.

On the issue of fully managing his business, Luca Diddi said: "Exploring so many sectors within the sports industry has helped me in 2 ways: First, it gave me a deeper look into the sports industry, got me an overview of the inside and the outside and second - made me survive the hardest economic blows that the

The pandemic took on the world and Calciatori Ignoranti is now a weather-tested brand. Here onwards, there's only going forward."