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BW Businessworld

Frog Cellsat: Employee First And Customer Second

Frog Cellsat’s ability to retain employees for long spells stems from its people’s practices and work culture, based on the happiness quotient

Photo Credit : Konark Trivedi, Founder & CEO

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How would you like to be part of an organisation where the work environment is friendly and supportive? Where employees are respected and cared for and supported both professionally and personally by the management? Where programmes like Platinum Club and Shiksha Sahyog are appreciated and leave and time off facilities create an atmosphere bereft of pressure? BW Businessworld found such an organisation in Frog Cellsat, where employees feel completely at home in office surroundings.  

Konark Trivedi, Frog Cellsat founder and CEO and his team members have worked together to take the company to the heights it has achieved today. Frog Cellsat is now a frontrunner in the Indoor Wireless Coverage Enhancement market. The company designs, manufactures, and markets digital repeaters, active DAS solutions, small cells, RRH & network accessories for mobile operators. Its clients include Bharti Airtel, Vodafone - Idea, Ericsson, Nokia and Huawei.

Work Culture 
The company believes that a great team makes a great organisation. The ‘Frog family’ is a close-knit group of  people, whose trust in and mutual respect for one another makes the company a great place to work in. Frog Cellsat is a flat organisation, where personal touch and shared support are important. The company believes in open communication and offers ample opportunities for growth.

Frog Cellsat brags that it is more than just another rapidly growing technology group.  “We have had fast growth over the years, and we have come a long way since we started, but the best part is that while on this journey, we haven’t lost our humane touch,” says Trivedi. “In-fact, with the growth has come more awareness,” he says, “which has led us to revamp our people practices and to support our people even more.”  It is the belief of author and philanthropist Vineet Naayar what sets Frog Cellsat apart are its people practices, primarily the mantra: ‘Employee First, and Customer Second’.

Frog Cellsat believes that value is created for an organisation when the wellbeing of  its employees are taken care of. “An ideal company for us is a place where employees’ ideas are respected, and their values are given importance – a place where there is collaborative approach towards a common goal,” says Trivedi.

 Trivedi believes that the company’s choice of partners has also led to deeper insight about what “we’re doing right and where else we can work better”.  Frog Cellsat believes that it has been able to inch toward its goal through the ideas it has implemented, the practices it follows and its constant evolution.  “Helping our people realise their dreams – both personal and professional and caring for them like family is our deep-rooted philosophy,” says Trivedi.

Employee Feedback 
The company has a healthy attrition rate, in which employees stay on for at least five years. Around 20 of its employees have been working in the organisation longer than a decade. Frog Cellsat’s ability to retain employees for long spells stems from its people practices and work culture, based on the happiness quotient.

As a happy employee says, “Frog is a happy place which offers a caring, family environment along with opportunities for fast growth. Management is very reachable, and all the members are given their due respect. Views are heard, values are respected and smiles are spread.” One could scarcely ask for more.


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