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Free Marketing Tools For Your Start-up

Being an entrepreneur, marketing is close to your heart. You want your start-up to get as much visibility as possible. You have the craziest ideas that you think will hack the business growth. However, your challenge is the lack of funds. This article is an effort to mitigate a portion of your challenges by enlisting all free and frugal marketing tools that you can leverage to drive your creative ideas

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The biggest marketing challenge in front of an entrepreneur is the limited funds. You, therefore, restrict yourself from spending freely on your marketing ideas. In rare situations, when your heart rules your mind and you decide to invest in marketing, you end up thinking about how best you can optimize the allocated budget. Some of you really do a great job of leveraging the most cost-effective ways of promotions. The truth is, if you think creatively, you can leverage free marketing tools to give your marketing ideas the wings they deserve. Here is a list for you to explore and leverage.

Awesome Free Survey Tools For Market Research: Knowing your target audiences well is the success mantra. Creating buyers’ personas lead to effective selling. If you are running a digital business, then you must know about your buyer’s digital journey as well. You cannot get the exact customers insight by doing secondary research; the best way of studying your customers’ needs is running your own well-designed surveys. You can leverage many tools which are available in the market. The one that stands out is Google Forms; if you have a Google account then you have access to it already. The best part is: It’s quick, easy, and free! You should also explore Kwiksurvey, SurveyMonkey, LimeSurvey, Poll Daddy, Survey Planet, Survey Gizmo, Responster, Survs and SurveyLegend. To know about the current trends, you can leverage Google Trends. For taking notes, you can use Evernote. Use Scrapers to pull content from Web. To find scholarly articles, use Google Scholar.

Free Tools That Help You Design Logos: We all know the importance of having a business logo; it establishes your brand and its identity. While your logo can change with the evolution of your start-up, you should have one from the start of your venture. Changes in your logo with time reflect the important business and marketing milestones. Having said that the logo creation is expensive if you want it to be done professionally. We all know that. However, not all of you know that there are many tools that can be used to design a professional logo that can be printed on your business cards, invoices, websites, social media profile, collaterals and more. The list of free logo designing tools includes Squarespace Logo, Space, LogoGarden, and GraphicSprings. Not all tools are free; the ones that not free are not very expensive either. These are, LogoMaker, Canva, Design Mantic, LogoTypeMaker, Logojoy, LogoYes, Tweak.com, Zillion Designs and 99Designs among others.

Tools For Your Website/Blog Management & Optimization: Using Hotjar, you can know how your Website is performing. This tool helps you to know about your Website visitors—where do they click, how do they click/ scroll by creating heat maps, scroll maps, and click maps among others. Once your Website is created and optimized, you can optimize it for the search engine. Open Site Explore is a free SEO tool for checking your domain and page authority. It also helps you check how many links your Website is getting and from which source. Good news! You can also create competitor reports. Of course, the free version has limited features. Plus, Google Analytics does almost everything about the traffic that comes to your website. Use Wordpress for landing pages. If you want to set up your blog, try Wordpress and Medium. Yes, Medium is primarily a social networking site. But it’s one of the best tools to set up a blog.  

Photo & Footage Stocks That Cost You Nothing: Now that you are done with market research and have designed a professional logo, you want to create assets to communicate with your clients. One of the most important asset Websites will require high-resolution and copy-right free images. So will your other assets such as ebooks, flyers, banners, whitepapers, newsletters, etc. You might even be thinking of investing in a photo stock. Please hold on to that thought for a while. Before you invest in any image stock, explore the following; StockSnap.ip, Unsplash, Burst, Gratisography, Negative Space, Freestock.org, Picography, MMT Stock, SkitterPhoto, Life of Pix, Little Visuals, FoodiesFeed, and Picjumbo. These will require you to give proper credits to the photographer and the stock so please read the guidelines before you use the pretty images they have.

Yes, There Are Many Free Video Editing Tools Available In the Market: Recent research conducted by one of the explainer video companies Wyzowl highlights that, among businesses using videos for marketing, 76% reported an increase in traffic due to video. Similarly, another research cites that businesses that use videos grow 40% faster than those that do not. So, why shouldn't you be enchasing on this trend. Do you know that your PC already has a video editing software installed, if it is running Windows or iMac? You may also find those complex or with limited features. Well, then here is the list of free video editing tools: Wondershare Filmora (Windows/Mac), WeVideo (cloud-based), Avidemux (Windows/Mac/Linux), Blender (Windows/Mac/Linux), Lightworks (Windows/Mac/Linux) and Machete Video Editor Lite (Windows) among others. Please note that you can unlock additional features by adding paid packages.

Wow! Many Email Marketing Tools Are Free: Email marketing is the best way of building and establishing relationships with your customers. Email still is much more effective than social media channels such as Facebook and Instagram; 40 times more effective! Some of my favourite tools are Marketo, Eloqua, and Silverpop. Other credible names include Vertical Response and ExactTarget. Most of these tools come with in-built email templates, automation, and other features. Please note that these are not free. Having said that there are some free options too: You can take help from The Hemingway App, ReachMail and Mailchimp to do copywriting. For coding, try Litmus, PutsMail, FreeFormatter.com and Scope. For tracking and testing, use Visual Website Optimizer, IsValid.org. What are you waiting for? Start building trust with your customers through emails.

Social Media Presence Is Free. So Are Many Social Media Management Tools: Setting up accounts on Facebook, LinkedIn, Twitter, Instagram is free. You might already be owing one or more properties for your business. Signing up is not a challenge. Managing them definitely is. In fact, it could be unnerving. However, there are many social media tools that you could leverage to manage and enhance your social media presence. The interesting fact about social media is that you can not only follow your potential buyers and influencers, but also can listen to what they say about your business, your product/ services, and the industry you operate in. Interestingly, you can design your next campaigns on the basis of what you listen. These tools are easy to use. Some of the free tools that you should explore include: Buffer, SimplyMeasured, SocialOomp, Likeable, Hootsuite and Friends+Me. These do offer paid plan for additional and premium services. Use Followerwonk for Twitter analytics. Tweriod analyses your Twitter account to tell you the best time to tweet.  

Hope it will help you save your pockets. Nevertheless, this is not the complete list. If you look for more tools, you many find more options. However, this should you kick off your marketing campaigns. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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Imrana Khan

Imrana Khan has over 13 years of experience in B2B marketing and communications. Currently, she is working with HCL Technologies, a fastest growing IT services company in India, as Deputy General Manager – CTO Communications & Technology Marketing

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