Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Francetv Publicité Launches New In-Video Advertising Solution In Partnership With Mirriad

FranceTV Publicité is launching three tailored offers of in-video advertising, all sold with guaranteed seconds of brand exposure.

Photo Credit :

Continuing to drive innovation, FranceTV Publicité offers brands the next generation of product placement with Mirriad’s in-video advertising solution.

Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution.

Mirriad’s sophisticated technology seamlessly inserts brands in France Télévisions popular scripted dramas after the content is produced. Brands are inserted in the content in the form of products, signage ads and video, in context to the storylines; without interrupting the viewers.

FranceTV Publicité is launching three tailored offers of in-video advertising, all sold with guaranteed seconds of brand exposure:

●      Daily content offer – on shows such as ‘Un si grand soleil’ and ‘Plus belle la vie’

●    Prime-time offer – allowing brands to be inserted in some of the most popular series in France: "Candice Renoir", "Il a déjà des yeux", "Astrid et Raphaëlle", "Alexandra Ehle"

●      Premium content offer – on series of France 2 like "Dix pour cent" (season 4)

The France Télévisions group's offer is one of the most beautiful showcases of fiction in France. Every day, it attracts an audience of 12.6 million viewers. In one year, it has gathered nearly 800 times more than 3 million viewers*.

Marianne Siproudhis, CEO of FranceTV Publicité, said: "The quality of the user experience is key to our strategy and we are convinced that augmented reality will revolutionize the market of product placement. This new ad format confirms this conviction; an advertisement is more effective when it is delivered at the right time, in the right place and in context.

Stephan Beringer, Mirriad CEO, said: "Advertisers can now leverage Mirriad’s in-video advertising solution across a significant range of top-tier France Télévisions content offerings."


Tags assigned to this article:
sentifi.com

Top themes and market attention on: