Flipkart and Shaw Academy Bring Live Education to the Indian Online Marketplace
The partnership will initially focus on Flipkart customers having access to a four -week photography course delivered by Shaw Academy
Photo Credit : Photo Courtesy: BW Disrupt
Flipkart, Indian eCommerce marketplace and Shaw Academy, the world’s largest live online educator have today announced a partnership that enables online certified courses in photography. The agreement will see live education integrated into the Flipkart customer journey and allow Indian customers to avail of a range of online live courses focused on practical skills. The partnership will initially focus on Flipkart customers having access to a four -week photography course delivered by Shaw Academy.
The alliance was announced as an Irish government delegation visited the Shaw Academy office in Bangalore during a five day Enterprise Ireland Trade Mission to India. Pat Breen T.D. Ireland’s Minister of State for Employment and Small Business was hosted by Shaw Academy who employ over 100 people in Bangalore its largest office outside of its international HQ in Dublin. Shaw Academy currently teach 400,000 new students every month and the agreement with Flipkart builds on both company’s ethos of reducing cost and providing high quality solutions to customers.
Speaking in India while on the trade mission Minister Breen said, “At the heart of Ireland’s Action Plan for Jobs is building a new, sustainable, jobs-rich economy based on exports and innovation. Shaw Academy is a shining example of how Irish companies can succeed in the Indian market by investing in local talent and understanding the customer. This agreement with Flipkart, the largest online marketplace in India will deliver education but more importantly adds value to the Flipkart customer proposition.”
Commenting at the launch Adarsh K Menon, VP - Electronics at Flipkart said, “Photography as a hobby has grown in India over the years, as rightly reflected by the steady growth of Flipkart’s cameras & camera accessories category. This association with Shaw Academy is a step forward in offering our customers added benefits and allowing them to find the right products at competitive prices on Flipkart.
Shaw Academy which is just four years old and self-funded this year surpassed teaching over 1.84 million students and continues to grow exponentially due to its world class market leading educational programmes and technology platform. Subjects range from business related topics such as Digital Marketing and Web Development to wellness programmes such as Health & Fitness and Sports Nutrition and everything in between. All courses are delivered live, thus ensuring the most up to date trends can be covered and students interact in real time with the educators which boost completion rates.
Shaw Academy Co-founder and CEO James Egan who hosted Minister Breen and Flipkart representatives in Bangalore also spoke of the deal, “We are delighted to announce this key strategic partnership with Flipkart whom we very much respect and admire. Our focus is very much on working with true market leaders and we are delighted to have built an offering that will both engage Flipkart customers and support the Flipkart offering. Our introductory and advanced programme, on photography which is also one of our flagship skills, have been internationally acclaimed by literally millions of students across the world and we have no doubt, that Flipkart customers will be delighted with the value and skills gained. We look forward to teaching every single student and giving them the skills they need to succeed.”