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Fashion Fake

A humourous take on fashion fake and fashion business


I am going into the fashion business on all fronts and going to make a name for myself in the creative world.

That’s wonderful but what do you mean on all fronts?

I want to be known as the complete fashion person who has a finger in every style and fashion pie.

How will you achieve this?

I am going to create collections for different seasons just like it is done in the rest of the world.

That’s good but you don’t know fashion designing, will you go to a school to learn?

Are you crazy, nobody goes to fashion school these days when there is Instagram, Facebook, Pinterest and the World Wide Web, why waste time and money in school?

Then how will you design?

Very simple, I will hire a battery of the best designers who will design for me under my name.

Oh okay that is done by many these days.

Then I am going to open my retail store where I will sell my own collections.

That is a wonderful idea; there will be at least one outlet that will stock your creations.

My next step is to have a fashion show of my collection where all the top media, celebrities and Bollywood stars will be invited. 

That’s marvellous.

Soon after that I will organize a fashion week where I will open and close the event.

Superb, that is so good, but will there be other designers?

Of course there will be, I will encourage young fresh talent to participate.

Great news.

My next step is to go for a foreign fashion week where I will showcase my collection.

But you need to get invited to these foreign fashion weeks.

You don’t understand these days designers go to foreign fashion weeks during the same time the events take place. They then hire a hotel hall and have a show and then tell the media back home they showed at a foreign fashion week!

I never thought about that, it is so clever!

It is and then the media goes crazy with excitement and splashes them all over the front pages.

What will you do after that?

My next step is to open a fashion institute for talented students who want to enter the fashion business. 

That is a wonderful and noble cause. But do you know anything about fashion education?

Nothing at all but there will be experts who will handle it.

You seem to be building your whole career as a designer on other people’s talents then how can you claim to be a complete designer?

You don’t know the fashion business these days. Everything is “outsourced” in the world so why not do the same thing on a personal level and make a name? Besides money can buy anything and I am going to invest heavily to be known as the complete designer from A to Z.

I don’t know about that, but you will definitely be known as a complete Fashion Fake in spite of spending your money. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Meher Castelino

Author is a fashion blogger

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