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Farmer Now Becoming Aatmanirhbar, Selling Their Commodities Directly All Across The Globe

Agricultural commodities like rice, wheat, sugar, pulses, onion cotton bales, edible oils etc form the major part of the farmers global trade in which handling the business remotely via middleman becomes a challenge.

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India is an agriculture dominated economy which has a transparent system and open democracy targeting to achieve a rightful place in the committee of nations. Indian Government is working as a team in order to empower the farmers and consider the plea of the suppliers as well. Even the Private sectors are working in close proximity with the government in order to create a smooth supply chain and revolutionize the agriculture trade empowering the farmers becoming self-reliant and enabling them to sell their crop to any one and anywhere, giving them better price of their produce.

Around 60% to 70% of India's population depends upon agriculture for their livelihood and the net sown area still accounts for 46% of the total cultivated area. Agricultural commodities like rice, wheat, sugar, pulses, onion cotton bales, edible oils etc form the major part of the farmers global trade in which handling the business remotely via middleman becomes a challenge. In order to eradicate the middleman and make every transaction transparent, Tradologie created a platform to break all previous barriers for both buyers and sellers to commence business seamlessly and place the order immediately. Such Digital platforms would minimize the human intervention and bring unprecedented transparency in International Trade creating a channel for sales & distribution through the use of technology and minimizing the cost incurred in setting up traditional channels and passing on the benefits to the farmers. Now farmers would have access to a bulk agriculture commodity platform which would help importers and exporters to trade online hassle free without phone call or email.

The Electronic trading platforms for the global agriculture market is an attempt to bring technology to transform the system of agriculture marketing for the farmers. If the agriculture commodity sector is digitized, the complete global and agriculture trading community would see a considerable increase, helping the Indian agriculture community to boost business rapidly. Farmers, with the help of digital platforms would not only get rid of the middleman, but also would be able to sell their commodities directly, all across the globe.

According to NASSCOM study of 2019, Indian farmers face post-harvest losses amounting to a large sum of Rs 93,000 crore, while digital trading platforms are trying their best to bridge the gap, adding e-commerce to accelerate their work toward boosting farmer income. Such platforms have been contributing in restructuring the agriculture sector, benefiting both the suppliers and our farmer community making them Aatmanirhbar. Not only can the farmers sell their commodities from a phone, they can also have it shipped without interrupting their work, and benefit the latest productivity tools and web-based mobile collaboration in their day-to-day transactions.

In a country like India which is a great contributor to the global agricultural needs, an intervention of technology was very much required, which emerged as a blessing for farmers. These technologies have helped them in working remotely and eradicating the middleman making farmers self reliant and better prepared for future challenges.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


J.K Arora

Founder and CEO of Tradologie

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