• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Facebook To Launch Ads On Stories

Stories are where people share and discover content they care about in fast and fun ways. And the use of stories across platforms is growing everywhere

Photo Credit :

With more than 300 million people using Facebook Stories and Messenger Stories every day, Facebook has decided to roll out ads on Stories in addition to the News Feed and Instagram Stories. Stories are where people share and discover content they care about in fast and fun ways. And the use of stories across platforms is growing everywhere.

 “Last year, we launched Instagram Stories ads and since then advertisers have embraced the format... And to help businesses reach more people, we’re now making Facebook Stories ads available to all advertisers around the world,” the company said in a blog post.

An Ipsos survey of stories users found that 68 per cent of people say they use stories on at least three apps regularly, and 63 per cent plan to use stories more in the future.

Advertising in stories has proven to drive valuable business outcomes. In the Ipsos survey, 62 per cent of people said they became more interested in a brand or product after seeing it in a story. More than half of people surveyed said they’re making more online purchases as a result of seeing stories. In addition, 38 per cent of people said that after seeing a product or service in a story they talked to someone about it, and 34 per cent said they went to a store to look for it.
“Now you can include Facebook Stories as an additional placement to News Feed or Instagram Stories ad campaigns, delivering your message in a full-screen, immersive environment. And soon, you’ll be able to extend the reach and improve the performance of your stories ad campaigns in Messenger too,” the blog post added. 

Brand Buzz
Truecaller Chat Launch

Truecaller has launched its instant messaging (IM) platform Truecaller Chat. The platform aims to make communication safer by allowing users to report links, and ensuring that fake news is not circulated unchecked by users. Commenting on the launch, Rishit Jhunjhunwala, VP, Product at Truecaller, said, “As a one-stop communication platform, our IM service will help our users connect and also collaborate to combat the issue of spam. We’re confident that this foundation stone will help build a strong spam-free community.”

Dig The Data
Games Gen Z likes

Fifty-two per cent of Gen Z males between ages 13 to 21 spend more time following nontraditional sports like competitive gaming, obstacle courses and trick shots than traditional sports, a new study by Whistle Sports, a sports entertainment media brand, has found. Also, Gen Z men report being frustrated with too many marketing messages in traditional sports, and 55 per cent say they watch highlights to avoid ads, compared to 45 per cent who watch full games.  Sixty-nine per cent said brands are welcome in nontraditional sports, and 57 per cent think it’s important for companies to sponsor, advertise and support the sports that they watch.

Harsh Goenka
Chairman, RPG Group

“Unsuccessful people measure success with money, position, status. Successful people measure success with how much difference they make to others lives.”

Amitabh Kant

“...India needs a huge technological disruption towards electric scooters and retrofitting of existing ones with home charging.”

Top themes and market attention on: