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FCB India, XP&D, Multi TV To Launch Virtual Experience Platform

XP&D Be.Live is a live action to virtual experience platform for brands

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On the heels of the India lock down post the Janta Curfew, FCB (Foote, Cone & Belding), XP&D, Multi TV and FCB India, joined hand to announced the launch of XP&D Be.Live, a live action to virtual experience platform.

XP&D Be.Live is a live action to virtual experience platform for brands.

XP&D Be.Live will build customised offline to online OTT platforms for brands. The expertise of XP&D in live experiences is combined with the tech muscle of Multi TV to create the platform.

Rohit Ohri, Group Chairman and CEO, FCB India said, “This lockdown period will change our world forever. When we emerge on the other side of this crisis, virtual experiences will be the new normal. FCB and XP&D Be.Live are looking leverage technology and data to help brands connect with their customers in this new world .”

Chanda Singh, co-founder of XP&D said, “We are the future of experiential - we bring together the energy and exhilaration of an event, the interactivity of many to many conversations on social and the unimaginable possibilities of the virtual world”. Her partner and co-founder Nupur Jain added “O2O2O - is our DNA - seamlessly blending offline to online to offline to the power of infinity.” 

The Be.Live streaming engine plugs into social to create many to many conversations, amplify and give instant response. With use of VR and emerging technologies the scalable content capabilities transport you into a virtual reality world where imagination is the only limit. A seamless bridge between the virtual and physical allows immersive gamification and interaction. BE.Live also fills a vital gap in live events on measurability; here big data allows us to measure instantly the return on experience. 

The platform is built on the robust Multi TV infrastructure. Vikash Samota, founder of Multi TV said, “Currently our team delivers 2.25 billion hours of yearly video viewing. Every second we process 3 TB of video data. We have 295 million + digital viewers on the platform.  We work with 400+ Production studios across India and conduct 2.5 million interactive sessions annually.” 

The future is here says Abhinav Jain, CIO of said, “We integrate  the passion of live, multiplied by the possibilities of artificial intelligence powered by 100,000 server computer cores across continents. Welcome to a future beyond touch, beyond boundaries and measurable return on experience!”

As we went into lockdown, the key has been the seamless bridge between live and virtual experiences - proved with the overwhelming number of briefs that the team has been working on since the day of the launch of BE.Live.

Tags assigned to this article:
marketing world FCB India XP&D Multi TV