FB Hosts AI For Social Good Summit
FB for AI for social good; Instragram leads as social network influencer for marketing, followed by FB and Snapchat; & more
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Facebook has launched a host of initiatives to deliver social and inclusive growth by harnessing the power of emerging technologies led by artificial intelligence (AI). The announcements came at Facebook’s inaugural AI for India Summit in Bengaluru that focused on AI for Social Good. The summit was attended by AI thought leaders, startups, NGOs, and the developer community.
Kicking-off the day-long summit, Ajit Mohan, Vice President and Managing Director, Facebook India, said, “At Facebook, we are developing and leveraging cutting-edge technologies for products we develop around the world. From developing a tool to swiftly connect blood banks and hospitals with blood donors to utilizing disaster maps to aid the relief work during the 2018 Kerala floods, we have always sought opportunities to deploy the best of our expertise in the service of India. ...this summit is our effort to understand how we can contribute to the development of deep tech in India, as well as corral resources to use these technologies to develop impactful solutions for tough and persistent problems.”
Talking about AI for Social Good, Facebook spoke about its blood donation tool, which helps connect blood banks and hospitals to blood donors who have registered themselves on the platform. Facebook said that to date, more than 35 million people have signed up to be donors globally. In order to understand its impact, Facebook partnered with blood banks in India and Brazil to conduct in-person surveys and found that one in five people said that Facebook influenced their decision to donate blood.
In the run-up to the Indian elections, WhatsApp has added a new privacy feature which allows users more control over the groups they are added to. Users can now select one of three options for who can add or invite them to groups: ‘Nobody’, ‘My Contacts’, or ‘Everyone’.
“As people turn to groups for important conversations, users have asked for more control over their experience. Today, we’re introducing a new privacy setting and invite system to help you decide who can add you to groups,” a company blog said.
Coming Of Age
Instagram has emerged as the most important social network for influencer marketing in 2019, followed by Facebook and Snapchat, a study shows. The State of Influencer Marketing 2019 survey by Linqia shows influencer marketing as coming of age, with 64 per cent of marketers running more than three campaigns a year and 42 per cent reporting an always-on approach to influencer marketing. Among other key findings, the survey shows that a majority of marketers use influencer content on other channels while 57 per cent report that influencer content outperformed brands created content; 39 per cent of digital marketers plan to raise their digital marketing budget in 2019.