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BW Businessworld

Executive Coaching 101

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In india, organisations, especially family-run businesses almost always had a mentor or a guru who would give friendly advice on how to run the company or intervened when there was trouble. In the modern world, these friendly voices have gone professional and now coach company heads on issues such as leadership transition, or act as a sounding board to resolve any unrest among the senior level executives, and more importantly help discover potential within the company. As opposed to consulting, coaching also involves a psychological aspect. Sraban Mukherjee explores this attitudinal and behavioural approach to executive coaching in his book Corporate Coaching (Sage). Mukherjee has meticulously described the role and attributes of a coach and has further listed a set of questions a coach should be constantly ask while working with his client(s), tools for assessment, feedback and even a 360-degree sample survey. Without any cases or examples, the book becomes too academic to its intended audience, that is, for aspiring coaches.                                          

(This story was published in BW | Businessworld Issue Dated 09-03-2015)

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