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BW Businessworld

Evolving Twitter Times

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At a time when social media is fast emerging to be a major tool to mould opinions, to carry out PR activities, and also to set agendas, the popular micro-blogging site Twitter has modified its interface, and has introduced a platform that presents a less clustered outlook, and also provides better options to filter out tweets, and sort out results suited to the users purpose by providing mechanisms to identify pictures, tweets, newsfeeds, videos and more according to personal preferences.
The Twitter search engine has been modified to ease the process of switching between tweets as well as the pictures, audios or videos and different info graphics that are embedded with the tweets.
In many of the recent innovations that Twitter has carried forward include, an instant timeline, ‘while you were away’ and a ‘Direct Message setting’. These are done in order to provide better interactivity with the users, and ensure their prolonged attention.
‘Live Tweet’ is a feature that enables users to keep track of live events as they are unfolding. This feature is proving to be quite popular as the Indian Premier League is currently on, and people can follow the live scores on the go. According to the interests of the users, a ‘buzz’ is created and the topic starts trending too.
The recent tie-up with Google, will now show display tweets in search results carried on by the Google search engine. Hence, now searching from Google apps or search engines will provide real-time content from Twitter. This tie-up was earlier called off in 2011.

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