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BW Businessworld

Everything About Entrepreneurship

The post-Covid period has seen a large num­ber of people turn to online education to upskill themselves, upgrade their knowledge and skills.

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While management and business training has been easily accessible to the urban elite and the cor­porate workforce in India, the large mass of small and unorganised businesses never had a business training product crafted, especially for their needs. As an entrepreneur who has visualised and created a new category of edtech products, Vivek Bindra-led Bada Business has, to a large extent, been able to fulfil some of the latent demands of small-scale entrepreneurs in the country. 

“The post-Covid period has seen a large num­ber of people turn to online education to upskill themselves, upgrade their knowledge and skills. With small businesses suffering a major blow because of Covid-19, our products as well as our online business training lessons witnessed a huge popularity in recent months. We successfully trained over 1 crore people on how to reinvent their businesses and survive the Covid-19 pan­demic and making 4 Guinness World Records over the top,” revealed Vivek Bindra.

It is to be mentioned that Bada Business is an ed-tech platform, which has been founded by Vi­vek Bindra. The company’s mission is to provide extensive knowledge of the practical business strategies and frameworks. This will help Indian SME’s to grow and strengthen their businesses. Eventually, it will make them big so as to contrib­ute to the national GDP. The organisation was founded with a vision to em­power Indian entrepreneurs and small and medium-sized enterprises (SME) to convert their startups into a huge business, while bridging the education infrastructure gap and making business and management education afford­able, accessible, and available. 

“We are experiencing exponential growth during the post-Covid period. In fact, the pandemic has further fuelled the growth of the edtech sector at large and Bada Business in particular. The business peak we expected to scale by 2025 is happening this year itself with every month proving to be a record revenue month for us since April. This makes it an over 300 per cent growth estimate. We have accomplished a CAGR of 81 per cent over the last three years,” added Bindra.

The essence of its business model is based on following aspects. a) Con­tent (Product); b) Customer Loyalty beyond Logic; c) Vernacular, Voice and Video (3Vs); d) Availability, Ac­cessibility and Affordability; e) Asset Light Distribution Model (Channel Partners + Independent Business Consultants); f) Mass following on Social Media (Digital Penetration); g) Team.

“Our offering fills a major educa­tional void in the lives of millions of such people. Young men and women who wanted to scale up their family run businesses; those who wanted to become frontline entrepreneurs in their family but had no mentor; those who had shoestring budgets but powerful business ideas, thou­sands of such people have benefited from our educational product. Our offering is much more than just a business product for us; it is a move­ment to empower Indians to startup and scale up and gain momentum to­wards becoming the next unicorns,” Bindra further added.

Bada Business also provides a lifetime opportunity to learn from billionaire trainers like Mohandas Pai, Manu Jain, RC Bhargava, and many more like them. It allows the user to learn ‘Everything About En­trepreneurship’, which is the world’s most affordable entrepreneurship programme.