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E-Commerce Sellers Seek Tech-Enabled Shipping Aggregators To Cope Up With Surging Online Orders

The industry needs to look for a tech-enabled shipping aggregator and maybe there is one already round the corner!

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Technology has paved a new way for the e-commerce business to flourish. Big data and machine learning have given birth to robotics automation, which has revolutionized this industry in an unprecedented manner. In fact, during the pandemic, the retail industry was able to take advantage of technology like never before. All the successful business running online have incorporated technologies such as Artificial Intelligence (AI), Chatbots, Voice Assistants, Instant transfer of data, smart data management and security into their operations. The result is better experience for customers and better customer management for the company.

The technology is bearing fruit as well. A YouGov latest research has revealed that almost 67% of urban Indians plan to continue or increase the practice of online shopping, even after the pandemic is over. The regular shopping habits of four out of five urban Indian consumers have changed in the past one year or so. Online shopping and delivery services are gaining favour with consumers not just in the metros but also in Tier-II cities as well. While this all sounds encouraging for business growth, it certainly puts pressure on the existing infrastructure of delivery for these e-commerce businesses, most of whom are dependent upon various courier services for sending across their products to the customer.

With expanding businesses and surging orders, the focus is put on tech-enabled shipping aggregators, in other words, an aggregated courier platform, which provides quick, hassle-free shipping solutions to the businesses. Right now, there is a serious need for a conglomerate of courier services, which would help the sellers manage the unprecedented surge in online orders owing to the pandemic by giving them all the choices under one roof. The strength of such a venture would be its clever use of technology to make the shipping and delivery processes associated with ecommerce business completely transparent, and safe for both the seller as well as buyer.

Among the tech-enabled vision, a logistic eco-system could be created with the help of such amazing technologies like AI (Artificial Intelligence), Plug & Play Tech Integrations, Shipping Automation, Cloudbased Call Centre, Quick COD Remittance and Support, etc. There is no doubt such an attempt would turn out to be the “most preferred and trusted logistic service provider for businesses.” The USP of such a project would be its automation bouquet that would help businesses identify online fraud, do collective business through their different online stores, manage large volumes of shipments using the client priorities, manage verifications on part of the customers & handle customer support in a faster and more efficient manner.

Today e-commerce has transformed the way business is done in India and a large part of this change came during the last one year of Coronavirus pandemic. As per industry estimates, the e-commerce market is expected to reach $200 billion by 2026 and most of this growth is being propelled by technological interference. With the government support and foreign investments coming into the picture, this growth is bound to go upwards in the coming years as well. However, unless and until the product reaches the customer in time, with full standard Covid-19 protocol in place, it would be a little difficult to sustain this dream run. Hence, the industry needs to look for a tech-enabled shipping aggregator and maybe there is one already round the corner!

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Yash Jain & Rajeev Pratap

Co-Founders, NimbusPost Private Limited.

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