• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Dream Different Debit Card Is Another Step To Galvanize The 811 Community: Ambuj Chandna, Kotak Mahindra Bank

Kotak Mahindra’s #DreamDifferent is a physical debit card targeted towards a new India. The limited edition, specially designed 811 #DreamDifferent Debit Card is designed for the dreamers & doers who prefer to do everything cashfree from banking and payments to shopping

Photo Credit :


On the anniversary of demonetization, Kotak Mahindra Bank launched the #DreamDifferent. It is said to be an ode to the young, aspiring, less-cash, digital, 811 generation of Indians who choose to follow the cashless road to dealing with every transaction. The 811 #DreamDifferent physical debit card is designed for those who prefer to do everything cash free from banking and payments to shopping. To celebrate the 811 generation, Kotak Mahindra unveiled their new physical debit card and the virtual debit card that comes free upon opening an 811 account will also embody the same design.

Ambuj Chandna, Sr. EVP & Head – Retail Liabilities, Investment & Payment Products, Kotak Mahindra Bank, said, “The idea behind 811 was to challenge conventional banking. #DreamDifferent is a desire to challenge the conventional ways of doing things. As we approach the first anniversary of 8th November 2016, we are launching a campaign to celebrate a generation of Indians across various walks of life who aspire to #DreamDifferent, live fearlessly and expand their horizons beyond the conventional and established norms. 811 changed the way Indians bank by making the process to open a bank account seamless and simple. The #Dream Different debit card is another step to galvanize the 811 community and enable them to take better control of their finances.”

“811 has revolutionised the process of opening a bank account by reducing the time taken to under 5 minutes. We are seeing 811 accounts being opened at all hours of the day, including past midnight. What’s more, customers earn up to 6% p.a. the interest rate on their savings account balances, which is 2.5% p.a. more than what most other banks offer,” added Chandna.

The unique feature about 811 is that it is a full-service digital savings account that has been designed around the idea of simplicity and ease of use, enabling customers with Aadhaar and PAN numbers to open an account from anywhere, at any time, in under 5 minutes. 811 offers a zero-balance savings account with zero charges on all digital transactions, where customers can earn up to 6% p.a. on their savings account balances.

Effective April 1, 2015, ING Vysya Bank Ltd. merged with Kotak Mahindra Bank Ltd. As on September 30, 2017, Kotak Mahindra Bank Ltd, has a national footprint of 1,362 branches spread across 689 locations and 2,164 ATMs. On talking about the strategies with respect to Kotak Mahindra’s business units, the bank stated - Consumer Banking, Corporate Banking, Commercial Banking and Treasury, which cater to retail and corporate customers across urban and rural India.

#DreamDifferent aims at reaching out to all Indians to enable them in becoming digital for their day to day transactions.