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BW Businessworld

Don't Over-promise And Under-achieve

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The route to reaching a new India was the theme of the session that struck a patriotic chord with everyone in the audience. 
 
The audience was amused listening to the tales of Kamal Bali, Managing Director, Volvo India, who talked about Brand India’s equity touching a new zenith among its foreign counterparts. 
 
Gurbir Singh, Executive Editor, BW Businessworld   moderating the session, asked the speakers how Brand Bharat is gaining momentum outside the country as much as it is within India. 
 
To this Mr Bali said, "There is a lot of optimism about India and brand India here and everywhere around the world." The panel also said that Narendra Modi’s brand equity has gone up; slogans like ‘Make in India’ and ‘Digital India’ profuse optimism and is symbolic to a positive change that India is projecting itself to be. 
 
But despite going gaga about India, the panelists were also of the opinion that India still has to go a long way in becoming the next super power, and said it can reach its goal only if it puts its basics in place and do away with the red tape that’s derailing its growth. 
 
Further, the general opinion was that the popular slogans doing the rounds like ‘Make in India’ and ‘Digital India’ should begin to yield result on the ground and India should abstain from overpromising and under-delivering, otherwise it will lose credibility in the international market. 
 
The other speaker on the panel Mr Rajesh Sud, MD & CEO, Max Life Insurance said, " India needs to grow at 9 per cent; it's a compelling need to have $7000 per capita income, otherwise the demographic dividend will become a demographic nightmare."