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Digital India Campaign In Bihar: Why Digital Marketing Is Important

The campaign Digital India has multiple objectives, such as digital empowerment of citizens by making them more digitally aware & connected to each other, secure cyberspace for citizens, so on and so forth

Digital India campaign started in July 2015 with an intent to promote ‘E-KRANTI'. The program has multiple objectives, such as digital empowerment of citizens by making them more digitally aware & connected to each other, secure cyberspace for citizens, so on and so forth. It started with the aim to transform India into a digitally empowered society, and India breathes in B & C category states/cities and to realise the dream it is important to work in such locations where there is a dearth of technologies. However, to build the start-up ecosystem the common practise so far is to move towards metros and cosmopolitan cities.

We are now moving from the old rusty paper world to a new level of digital space. We now have handy smartphones in every pocket. What’s the one thing that cannot be done on the internet? Well, probably nothing. The campaign Digital India has multiple objectives, such as digital empowerment of citizens by making them more digitally aware & connected to each other, secure cyberspace for citizens, so on and so forth. It started with the aim to transform India into a digitally empowered society, and we have been on the path of which for a long time. What lags behind is the tier two and tier three cities, where there is a dearth of technologies.

While our urban society is flooded with such digital innovations, tier 2 and tier 3 cities are way behind in the race. The sole reason of which is the lack of opportunities, talk about talent and you will see it in abundance. Which is why the youths are forced to move out to the metro cities. However, the fact that needs to be understood is that the actual development needs to happen in rural India. The term rural doesn’t only deal with villages but also the tier 2 and tier 3 towns that are lagging behind in the digital march.

When it comes to smaller cities, digital marketing is yet to make its impact, though there are certain entrepreneurs who are trying to fill in the dearth, it is just not enough. We need to cease the brain drain and create job opportunities. We need to educate people about the wonders digital marketing can do. We need to make people realize the importance of an all-round development process than the development of a few metropolitan cities. This could only be accomplished by setting examples and taking up the daunting task of development not only from the government’s end but through us too.

Talking specifically of Bihar, the endowment it possesses is known to all. All we need is a plethora of job opportunities and an eco-system to hold its people back to its roots. What can be a better option than creating it online? According to a recent census, about 50% of Indian population is expected to be using the internet now. Reputation is a valuable asset for a company and its team members. Gone are the days when a company would rely on the surveys for collecting data information and marketing, everything is digitalised today. Henceforth to take it to grander levels, efforts are being made.

Though Bihar is growing leaps and bounds, penetration of digital marketing service providers is negligible, also the understanding of business, academic and other communities on the power of digital marketing are abysmally low, the gap is apparent. There is a need to reach them out and make them understand that this marketing strategy can provide immense impact to propel their business.

The gap between the development and the understanding of business and digital marketing is way too immense. Because of which the desired benefits and impact on business or people is not visible.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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Himani Mishra

She is enriched with 13+ years of experience in Telecom and Digital marketing companies with proven track record of success stories & technical skills achieved via rich cross-functional exposure across the industry. Her last stint was as the Vice President in a Bangalore based digital marketing company. She is the founder of the company Brand Radiator.

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