• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Delhi Pub Exchange Opens At Ambience Mall Vasant Kunj

City's most pocket-friendly pub serves drinks starting at Rs 29

Photo Credit :


After the successful launch in Noida, Gurgaon, Pune and Bangalore, SMAAASH has come up with a new and innovative concept of trading and drinking with a bowling alley with 9 lanes in Ambience Mall, Vasant Kunj. 

It is offering drinks with the starting prices of brand - Simba Jungle Wheat Beer Rs 49, Smirnoff Rs 29, Chivas 12-year Rs 79, Sauza Silver Rs 49, LIIT Rs 99 and Classic Mojito at Rs 59.

The stock-exchange concept where prices of drinks go up and down instead prices of stocks. Designed to give you the feel of a real stock exchange, the features of the pub include proprietary software and trading servers.

The prices keep fluctuating based on the demand of the drink and are displayed on screens at all corners. That’s the reason prices are not put up on the menu for the drinks. We use technology to monitor this demand supply algorithm, so Delhi Pub Exchange offers an experience where you can monitor the price of your favorite drink and trade.

To make it more accessible, one can place an order via a specially developed DPE app (Android and iOS) that lets you monitor prices and order in real time. Customers can compete with each other and the system to score the best prices on their choice of drinks. Customers can trade via an app or live at the venue.

Once every day, the market crashes as well, so customers can trade their favorite spirits and purchase at rock bottom prices. Trading then begins all over again from this new set base price. The pub is also lined with LCD screens, LED tickers and the legendary stock market 'gong', all of which add the 'traders' charm to this fun concept. The place offers the insane, unpredictable vibe of a stock market. The difference being that instead of betting on stocks, we bet on drinks!

The highlight is not just the drinks and enjoyable games that bring you delight but also the delectable dishes that are served to keep your belly content with the phenomenal flavors.

Other than drinks, it has a vast variety of delicacies including Chicken Pizza, the rich taste of the Dahi kebabs, & tandoori items dance on the palate with vigor!

The menu is a paradise for oriental lovers with dishes like spring rolls, chilli potatoes and prawn sizzlers; even you can also compose your own Pasta here.  The Pub Exchange concept is intended to enhance culinary experience as a whole. The dishes have been crafted with innovation; ‘Delhi Wala Chicken’ is an utmost specialty which is cooked with love and particularly packs a punch, one should not miss the dum chicken biryani as well!

Tags assigned to this article:
Delhi Pub Exchange Smaaash

Top themes and market attention on: