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Del Monte Launches New TVC Campaign ‘Can’t Get More Italian’

“We aim to showcase the unique flavours of our wide range of authentic Italian products with this campaign", says Yogesh Bellani, Chief Executive Officer, Del Monte.

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Del Monte, a food products brand, launched a new communication campaign focused on its range of gourmet Italian offerings – Olive Oil, Dried Pasta and Pasta Sauces, Table Olives - with the tagline ‘Can’t Get More Italian’. 

In a category where authenticity and provenance matters, the campaign seeks to clearly establish that one can’t get more real and authentic than Del Monte as it sources its products from family-run producers in Italy. It offers an extensive range that enables consumers to enjoy great Italian at home. 

It strives to do so through a main thematic TVC that showcases the hard work and care put into preparing its Italian range. The spot shows a happy-go-lucky montage of Italians fetching fresh ingredients and creating products with the delicious and original taste of Italy for consumers in India.

“We aim to showcase the unique flavours of our wide range of authentic Italian products with this campaign. We, as a brand, intend to start a conversation with our consumers about our products through this campaign”, says Yogesh Bellani, Chief Executive Officer, Del Monte.

The ‘Can’t Get More Italian’ campaign will be further amplified across digital platforms and out-of-home (OOH) activations, successfully establishing that Del Monte as the “Go-to partner for authentic Italian cuisine at home”. 

“Del Monte’s Italian range has a strong authentic product story that made creating the marketing communication a delight. We’ve seen the source story before but the challenge was to give that a fresh spin. The tonality held the key. We kept it fun and quirky, in line with the tastes of the young families the brand was talking to. At a time when young Indians are constantly experimenting with food, I’m sure this authentic option is something they’ll love”, said Nikhil George, Creative Director, Orchard India. 

Del Monte stands tall as the category leader in the imported pasta, table olives category and olive oil section. Del Monte offers Indians a wide range of Italian products.

Feel the Italian vibe and relish its taste by giving this campaign an eye and indulging in the Del Monte Italian range, right after.


sentifi.com

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