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BW Businessworld

Decoding Generations

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The 10th edition of the BW | Businessworld Marketing Whitebook 2014-15 was launched on 11 June at Taj Lands End in Mumbai. Coinciding with the launch, BW organised a marketing conclave spread across seven sessions that looked at various aspects of marketing to different generations. The book was unveiled by Anurag Batra, chairman of GBN Media, Prosenjit Datta, editor of BW | Businessworld, D. Shivakumar, chairman and CEO, Pepsico India, Rama Bijapurkar, marketing strategy consultant, and Sanjay Mani, COO of Dainik Bhaskar. The who's who of the marketing and advertising fraternity attended the event, the highlight of which was insightful keynotes by Shivakumar and Bijapurkar.

(This story was published in BW | Businessworld Issue Dated 28-07-2014)