Creativity & Hard Work Key To Success
“We will soon be launching our mid-range products to ensure there is something for everyone at Izhaar”
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In a free-wheeling chat with BW Businessworld’s Kavi Bhandari Ruchita Bansal, Founder, Core Designs, speaks about how harnessing her creativity led to become a sought after wedding card designer. Excerpts:
How did the idea of creating Izhaar first germinated in your mind?
Well, I come from Udaipur, where people are known to combine creativity with traditions. It all began when I tried to help my son with his school projects. I got very creative with the school projects and gradually, people started approaching me for suggestions on new trends. Later, I started designing wedding invitations and the response was phenomenal. It was then I decided to put creativity to good use and we launched Core Designs.
How do you maintain the versatility and diverse nature of your products, ensuring equality to all?
Our goal is to get the best to our clients. We can never compromise with our quality and creativity. Our research team is always looking for inspiration from diverse dimensions and try to come up with something out-of-the-box. You will never see Izhaar repeating its product lines. Every time you visit us, we have a whole different range to offer you.
With such a large variety of products how do you feel about your position in the market?
I believe that you compete only with yourself. The fire in your bellies to come up with something new every time is what keeps us going. We at Izhaar aren’t overly concerned about our positioning in the market. The products we offer are designed exclusively inhouse and you will not find them anywhere else in the market. We are artists and showcase our art with a view to helping people achieving their dreams for their big days.
How do you stay ahead of your competition in this domain?
Creativity and hard work is the key to success and that keeps us ahead of our competition. In addition to our high-end and bespoke range, we will soon be launching our mid-range products to ensure there is something for everyone at Izhaar.
Please tell us about your expansion plans?
We are growing at a rapid speed. We already have our design studios in Defence Colony, (Delhi), Gurgaon, Mumbai and our franchises are in Lucknow, Hyderabad, Raipur (Chhattisgarh) and in Nepal. We are considering launching it in other parts of India over the next few months.
“we will soon be launching our mid-range products to ensure there is something for everyone at Izhaar”