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Content Creation: One Of The Fastest Growing Segment

While pursuing their passion and by creating unique content, vloggers – be it professionals or amateurs – have an equal chance to connect with their viewers and make a living for themselves in the digital arena.

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It was in the early 2000’s when the blogging trend soared. Individuals explored their creativity and shared experiences by writing blogs, and thereby connecting with like-minded audiences who followed their blogs. People associate themselves with real-life stories which is why they tend to follow certain blogs that offer an elusive content ingenuity. The last decade though can be attributed to the popularity of video blogging or vlogging due to Snapchat, Instagram and most importantly YouTube. The concept of vlogging is positioned as something that anyone can do, all you need is to create a video and share it online. YouTube has offered people the opportunity to combine their creativity with possibility and attain either two minutes of online fame or the potential to earn a fortune. As astounding as it may sound, vlogging has become a highly sought-after profession. 

With over 300 hours of video content getting uploaded on YouTube every minute, the platform is nothing short of a launchpad for anyone to showcase their talent through videos and enjoy the limelight in the virtual universe. It has opened avenues for people to pursue their professed passion, and reach out to a global audience. By sharing videos of their singing or dancing capabilities, or sharing tips on travelling, cooking etc. or just playing with toys, kittens and puppies – vloggers have racked up millions of followers, sometimes even more than the fan base of a popular celebrity or sports personality. 

Today, vlogging is not limited to professionals with video editing abilities and especially does not require an elaborate camera setup. It can now be done even by amateurs armed with smartphones to create videos engulfing any topic they are passionate about. Amateur videos don’t necessarily mean blurred images and shaky videos. The cameras in smartphones are capably advanced, with features such as image stabilization, low-light recording etc. to produce high-quality videos. Vloggers don’t even have to spend a considerable amount of time on post-production of their video, as they can shoot it and quickly make edits through mobile apps on their smartphones. Smartphones cannot match the output experiences of editing software like Final Cut Pro or Adobe Premiere Pro, but they allow entrepreneurial vloggers to create intriguing videos with minimal investment and faster turnaround time. Be it a tutorial, self-help or a product demonstration video, smartphones have enabled vloggers to realize and capitalize on their creative potential.

Though, the quality of smartphone videos is fantastic, it is the accompanying audio that often is not up to the mark. Vloggers who interview people and do event reporting tend to regularly face the issue of poor audio quality. Either they rely on the microphone of their smartphone or invest on a boom or regular lavalier microphone, which might require an additional sound crew to operate. Working with external mics also becomes a hassle as one must keep the frame tidy by keeping mic cables and adapters out of camera view. Secondly, audio recording on an external device requires syncing with the video post the shoot, which essentially demands editing expertise.

For on-the-go vloggers who primarily leverage smartphones to create videos, Sennheiser has addressed the audio quality concern with the wireless microphone – Memory Mic. The Memory Mic connects with a smartphone’s Bluetooth to start recording. However, the key differentiator with other smartphone-connecting microphones is that Memory Mic records the audio of up to 4 hours in its internal storage and not on smartphone. That eliminates the limitation of always keeping microphone within the smartphone’s Bluetooth range. Through its omnidirectional condenser it records pristine audio. And, when the recording is complete the audio can even be synced to the video through the Memory Mic app. It is an ideal tool for vloggers who seek good quality audio for their creative videos. 

While pursuing their passion and by creating unique content, vloggers – be it professionals or amateurs – have an equal chance to connect with their viewers and make a living for themselves in the digital arena.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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content generation

Vipin Pungalia

The author is Director, Professional Segment, Sennheiser India

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