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Connecting The Dots

Goals101 is taking intelligent banking to the next level by bridging the gap between brands, banks and its customers

Photo Credit : Ritesh Sharma


A financial and marketing technology startup, Goals101 is a fintech venture intending to disrupt the experience of the banking customer. So, how does Goals101 do this? The key words here are data and intelligent banking. Goals101 uses a consumer’s purchase pattern to make marketing more relevant and measurable for brands and, in return, making it hyper-relevant for the bank’s customers. To source this information, Goals101 has received a go-ahead from the Top 9 of the Top 12 banks in India (along with recent expansion to SE Asia) in order to have a secure view into non- sensitive transaction data — for instance, where and when consumers spend their money. The company uses these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.

“Goals101 is India’s most intelligent data and marketing platform,” says co-founder Ishank Joshi. “With close to 100 million customers, we are headed to become the biggest data platform in Asia. If you think, Google and Facebook are the only warehouses for intelligent data, think again!,” says Joshi. Goals101 aggregates purchase data across industries and understands the spending patterns of the customers and recommends related or relevant products to those customers. “This is done via our proprietary data platform, which allows the stakeholders to hyper target these customers leading to engagement, delight and enhanced spends,” says Joshi.

With their offices in Delhi, Mumbai, Bangalore, Kuala Lumpur, the venture aims to expand to 11 more countries in 2018. Goals101 is backed by serial entrepreneurs, senior bankers, product heads, data scientists, ad-tech and digital experts of leading companies, some of whom are noted alumni of Harvard Business School, IIM-A, IIT, Fortune-113' class='description_topic_highlight'>Fortune 50 companies among others.

“Our model is win-win for all. With access to relevant data, the brands now connect with the exact customer set. We don’t call this hyper targeting; rather we have coined a new word for it — ‘Rifle Shot Targeting’. With Goals101, you can now target that exact customer or 1x100million such exact customers,” says Joshi.

In less than 10 months of the company’s commercial launch, it has partnered with nine leading private sector and four multinational banks and is in advanced stage talks with three leading PSU banks. “These partnerships give us access to over 100 million-plus customers and multi-billion data points. On the brand front, we have partnered with more than 100-plus leading brands already. We are growing by more than 30 per cent month-on-month revenues and are now EBITDA positive.”
With regards to strategic partnerships and collaborations, Joshi says, “We are currently working with over 13-plus banks in India and Malaysia. Also, we are working with the top brands in categories such as travel, apparel, hotel, healthcare, beauty and more categories. We have strategic tie up with Zenith Media in Malaysia.” With regards to how Goals101 disrupts the system, 28-year-old Joshi says, “Every transaction tells you a great story and, at Goals101, we are narrating this story to our brand partners through our cutting-edge tech and data platform.  Globally brands are looking for new and transparent ways to engage, acquire relevant customers for their product/service, with last mile attribution.”

“We are a ‘data-tech’ company, we don’t count the number of people in the team. Rather we count ‘how less can do more’! Our 30-plus team members will maximum grow to 150 strong team this year, but we don’t want to extend beyond that. We shall use only technology and automation for any growth of ours,” says Joshi. On his closing thoughts about Goals101, Joshi says, “We guarantee an ROI to all our brand partners! Who else can offer that statement?”

Growth potential: Expansion to 11 more countries, crossing 300 million customers and 3,000 brands on the platform in 2018.

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